Click here for all posts in the Brand Experience Project.

I read Refinery29 articles often. They bark up my tree most of the time and come up in my feeds a lot.

Today, I caught a live video they were broadcasting on Facebook. I don’t know exactly how long they had been going, but there were already over 2,000 comments on the video. It was a bunch of balloons, and they were popping them to reveal a “major announcement.”

Here’s a screenshot from when I watched, definitely read those comments.

Instead of a steady stream of popping the balloons, they kept cutting to the women with the pins, making faces at the camera and miming something to suggest “which one should we pop next?” It was aggravating to say the least. You can see all of the angry faces along the bottom. In addition to the comments here, I saw someone else say that they were interested in the reveal but that the video was draining their phone of battery and their mobile plan of data.

Click here to watch the full video, if you want to spend 30 minutes on a bizarre balloon-popping situation.

I commented after someone else commented to “fire whoever’s idea this was” that I thought the idea was good, but the execution was terrible. There was NO reason to pop balloons slowly for 30 minutes to announce an upcoming event. The video could have been 3 minutes long and it would have been just fine. The comments on this video are pretty brutal, and funny, because that’s how the internet is, but they are all about the insane length of the video.

It is 2017. There are countless videos available to view online, and thousands if not millions being added each day. In addition, attention spans for content that isn’t engaging and concise are nonexistent. Refinery29 is too big and too successful to not have known this before this live broadcast started.

I would really love to know who at Refinery29 decided to create a 30-minute reveal, and what the brainstorming process was that led to an unfortunate decision.

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I have been randomly exposed to Peter Thomas Roth products for the last few years. I was really excited when Nouveau Cheap told me about a Memorial Day sale that Peter Thomas Roth was having on travel-sized products, as it was the perfect time to try out a number of products for both William and me.

This is the first email I received, when I signed up to receive emails. This is simple and lovely. Things go weirdly downhill from here.

This is outright depressing after the first one.

Issues:

  • Not pretty at all. I know they can make more beautiful emails since I just received one.
  • No indication of how long I should expect to wait before my order ships. Why isn’t this standard practice by now?
  • NoReply email addresses are the most unfriendly. You can indicate somewhere else that no one should reply, and make the email address that a customer sees something lovely like ThankYou@peterthomasroth.com.
    • The from name in my gmail inbox was simply “Noreply.” At least change the name of your NoReply email address to your company name.

This is not better! The same unfortunate email address and from name, an ugly link that could certainly be hidden under a button or link that says “track my shipment,” and again, no design elements to speak of.

This is a mid-to-high end skincare brand, and the products are legitimately great, but this lack of attention to detail is disappointing.

If anyone at Peter Thomas Roth would like to talk to me about a site consultation, please contact me.

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I receive promotional emails from Dr Martens, and almost always open them. I am engaged with the brand and was excited to see a 40% off sale come into my inbox.

Things got unfortunate from there.

I have biggish feet, so I choose WOM 10 from the dropdown menu for size.

Why is the 9 there? I don’t wear a 9, I wear a 10 in Dr Martens shoes. I click the X next to the 9 to remove results that only apply to size 9.

Doing this unchecked both 9 and 10, so now I have all of the results again. This is INTENSELY frustrating to experience, and without being able to quickly skim which shoes were available in my size, I was over the shopping experience very quickly.

I hope that Dr Martens can get their website filters sorted soon, so that my next shopping experience is less frustrating.

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Link Tank #43

by Jamie Sanford on June 29, 2017

Click here for all of the link posts on JamieSanford.com.

I cannot find the source of this scan that I found in my hard drive. I had hundreds of pages torn from magazines that I scanned, because the content isn’t guaranteed to show up online.

Rose Champagne Mini Cupcakes!

If you have a spare $48 million and want a truly enormous home in New Jersey, look no further than the 50,000-square-foot Darlington.

The Eyeliner Tragedy is truth in art. I wish I could properly identify and credit the artist but I don’t know who it is!

Throwback to a 2013 blog post on creating small goals from A Beautiful Mess. I wrote 17 goals for 2017 but have NOT done well with keeping up with them. Perhaps this idea of simpler, smaller goals is better.

Buzzfeed – 27 Underrated Things About Being in Your Thirties.

That’s all for now, see you next month!

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Noritake collaborated with Matthew Robbins and Sweet Paul to create an advertorial for the inaugural issue of Matthew Robbins Sweet Paul Weddings.  Here’s a look at the shoot day. Images taken with the Sony NEX-6. (The previous link is an affiliate link, which means I receive a small commission if you make a purchase using this link.)

A beautiful color combination of white, grey, blue, and yellow.

Here’s a look at the gorgeous floral arrangements by Matthew Robbins.

Lovely natural light.

I loved these gorgeous menus.

Overhead bowls.

I really hope to have another chance to work with this team again. The final images can be seen here.

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