AAA.com – Brand Experience Project

by Jamie Sanford on July 31, 2014

Click here for all posts in the Brand Experience Project.

I recently bought a new car, after having to call AAA twice in one week to rescue me in my old one. It was just after getting my new car that I had to renew my AAA membership. I’ve had it as long as I’ve had a car, and it really is the best thing. I have been towed at least twice, and jumpstarted maybe 10 times? Things happen, it’s good to have roadside assistance.

Anyway, I decided to renew my membership online, and that’s where things went downhill.

Pretty straightforward. I’m in North Jersey, this is the North Jersey section of AAA.com. This could be a bit more modern, but perhaps it is working for them. Change for the sake of change isn’t necessary, but a bit of an update on the look would not hurt the site.

I choose the “login” option as I’ve been here before. Again, easy enough instructions for me to get to my account.

Instead of my account, I’m back to a general page. Hmm.

I move to the membership area to review my options. Oy. This really needs to be presented in a better way! A direct comparison of all options on one page would be better. Or perhaps a chart showing each option, how much it costs, and the features it has checked off. We’ve all seen a version of this.

You can see all of the tabs are similar.

This is where I got when I clicked “renew.” Come on AAA! This is awful. You can see the little message in the middle of “if you are already an AAA member, click here.”

This is the last page I saw. I clicked the button to “renew” my membership and NOWHERE on this page does it offer me the opportunity to upgrade my membership for the new membership period! A huge missed opportunity by AAA. I wanted to pay them more money for an increased service level, and their website completely fails at making that possible.

AAA is lucky that I like their service so much. I actually filled out a form and wrote a check and used a stamp to send this in the actual mail, since their website did not do the job.

I cannot end this post on anything but a down note. Consumers are used to being able to do most things online, and how many opportunities has AAA missed for upgraded memberships because their website is impossible? It would have taken seconds for me to stay with my basic membership and move on, but I made the effort because it was important to me to upgrade. If I was wavering at all I would have just used this website to renew and that would have been the end of it.

Thumbs down, unfortunately. This is not only a frustrating experience on the consumer end, but is likely having an effect on sales and income on the business side. Thumbs down all around.

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Instagram Roundup #98

by Jamie Sanford on July 30, 2014

Here are all of the other Instagram Roundups!

A Busch Gardens trip in 2008 was up for Throwback Thursday.

We went estate sailing over the weekend. Can you even handle this shag carpet?

Round 2 of estate sale dolls that do not approve of you. That one on the right is a biiiiitch.

William bought a big map of Europe from sometime before 1990. There are 2 Germanys.

Unfortunately it only took 2 weeks for my new car to get injured. I have a shiny new tire replacing this one.

The 28th marked 14 years since I first met William in person (we met online a few months prior). He’s still my favorite.

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Link Tank #15

by Jamie Sanford on July 25, 2014

Click here for all of the link posts on JamieSanford.com.

I got great seats to an upcoming Nine Inch Nails show. Trent Reznor was interviewed about this tour with Soundgarden by EW.

Thrillist: Comfort Foods of Every State.

Distractify: 40 Travel Tips

Who Do You Think You Are? is back. It’s one of my favorite shows. I even found out that Cindy Crawford’s 7th great-grandfather hung out with my 8th great-grandfather.

Top baby names are really influenced by pop culture, from Uproxx.

Food52 gives you Glazed Shallot, Walnut, Sage, and Goat Cheese Pizza. How delicious does this sound?

We took these cream cheese squares to a 4th of July barbecue and they vanished. (Allrecipes)

Boys in high heels dance to Beyonce. You’re welcome. (New Now Next)

NPR has an image of a person laying next to a dinosaur bone that is just mind-blowingly big.

A big collection of savory tarts from Saveur.

This wedding dress on Rock ‘n Roll Bride is my new favorite one ever.

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Instagram Roundup #97

by Jamie Sanford on July 23, 2014

Here are all of the other Instagram Roundups!

My new car has satellite radio and I think I will never go without it. 90s on 9 makes me feel like a teenager and I love it.

Throwback Mom and Dad – this is their engagement party.

Zoya Dream is gorgeous.

I downloaded the Party Party app, and made this collage of the steps taken by William to make me a delicious pizza with caramelized shallots, sliced grape tomatoes and mozzarella. Homemade pizza is the best.

Found 2 of our old cell phones. I’m pretty sure that Kyocera is the first one I got after moving to NJ, which would have been in 2002, which is 12 years ago. Time needs to stop, because between the 90s on 9 and finding my old phones, I’m feeling OLD.

The IKEA lighting department is always magical.

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Formula One -Derland: Germany 2014

by Jamie Sanford on July 22, 2014

Click here for all Formula One-related posts on JamieSanford.com.

Check out the Formula One wiki for more information.

Germany’s race this year was at the Hockenheimring, and was not lacking in excitement, except for at the front, where Nico Rosberg mostly just hung out the whole time.

(Source) My boy Lewis Hamilton crashed out in qualifying, and then had to change a gearbox, so he would start on the back row!

(Source) Daniel Ricciardo and I would be friends. I do this sort of thing all the time.

(Source) Massa was a bit too aggressive at the start, and tapped Magnussen’s car and flipped himself over.

(Source) Seriously though, look at where his head is. That’s terrifying!

(Source) Poor Daniil Kyvat – he was having a great day until he car blew up. He was not injured.

(Source) We got to watch Alonso and Vettel fight again, which is REALLY fun and should happen every race, and they made a Kimi Raikkonen sandwich. Kimi is having a crap season.

(Source) Lewis fought like crazy but couldn’t pass Bottas in the end, and Nico Rosberg won another race. Lewis is 14 points behind in the race for the championship at this point. Here’s hoping Lewis has a good weekend in Hungary.

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