Fathom Events Email Issues | Brand Experience Project

by Jamie Sanford on October 18, 2017

Click here for all posts in the Brand Experience Project.

Another week, another email to analyze. This one was really odd, so let’s get into it.

Subject Line

“Welcome to Fathom Events” is a strange choice, because I’ve been signed up for emails from them for ages.

Fathom Events Logo in Header

This logo isn’t a link! This irritates me every time. If you’re going to put a logo in the upper left corner of anything, make it a link.

Messaging re: Customizing Account

This is a great option, especially for Fathom Events, which is a company that schedules special broadcasts in movie theatres. I could certainly dial in my preferences for events that I want to know about, and so I appreciate the heads up.

Follow Us on Social Media Callout

That there aren’t links to said social channels built in to the email right where it suggests that we connect on social channels is a miss.

Coming Soon

This is where it goes really downhill. All 4 of those events took place in July. I was genuinely excited to see the Angels in America listing, only to find out that it happened months ago. I then clicked the others to find out that they are all from the past.

Design

It seems disjointed, to be honest. The “Fathom Events is original programming” in the center seems weirdly placed to me.

——

Overall, I am confused about the timing of when I’m receiving this email, unhappy about the content issues, and unimpressed by the design. I highly recommend that the folks at Fathom Events take a look at this, especially if it is automated, and create a better experience. I think the Fathom Events service is a wonderful idea and I am very much looking forward to attending more of their events in the future, so hopefully their communications improve in the future.

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Ulta Password Change Email | Brand Experience Project

by Jamie Sanford on October 12, 2017

Click here for all posts in the Brand Experience Project.

Another email today, but I want to talk about both the email itself, and the action that Ulta has taken here. Take a look at the email and let’s discuss.

OK, here we go.

Design

I love this email’s design. I love a good combination of fonts and recognize the ability to do that is a skill that not everyone has. The color scheme is very on-brand for Ulta, and I find the email to have the perfect balance of images paired with what is approaching too much text. I’ll give them a pass because it is an important message.

Content

I have not received too many “we are forcing a password change on you” emails, and the feeling I have is a mixture of “thanks” and also “wait, is there a reason for this that you aren’t telling me?”

This is certainly a  good way for an e-commerce site that stores credit card data to proactively try and prevent themselves from being involved in any password scandals that can result from people using the same password for everything.

I am naturally suspicious though, so my first thought was that something already happened and they came up with a brilliant way to spin that they changed everyone’s passwords.

Have you received a forced password change from any other e-commerce sites you shop on? Tweet me about it.

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Sephora Play Box Packaging | Brand Experience Project

by Jamie Sanford on October 4, 2017

Click here for all posts in the Brand Experience Project.

It’s been some time since I’ve reviewed order packaging, which was previously a symptom of not having ordered from new retailers. However, I recently signed up to receive the Sephora Play Box, and the packaging is so excellent that I felt compelled to share it.

Sephora packaging is mostly great to begin with, but they have taken advantage of the opportunity to create something that will be the same size every month, so it is highly customized. Let’s take a look.

Customized and striking!

OK, this is what REALLY sold me. The tape on the box is custom tape, so that you can barely see it. This wasn’t necessary but is AMAZING. I can’t tell you how happy this tape makes me as someone who is highly invested in commerce.

They are clearly committed to the black, white, and red color palette for the outer packaging. You receive this card to get 50 extra points if you go into the store, and the backing folds open to give you details on each product in the bag!

Not only is this super cute, but this is an item in the box that you can use again. (The premise of the box is that you receive a number of deluxe beauty product samples each month.)

Little touches like an extra mention of the Play URL are not necessary, but create a pop of color in the bottom of the box, and are informative. When this box is being reprinted, I would like to see something here prompting the customer to leave a review of the box online, including a URL of where to do that.

Here are the samples included in this month’s box. I was impressed by the size of the liquid lipstick and the brow gel. These will actually last a while, and I think that the box might be well worth the price.

However, for this inaugural box in my subscription, the packaging is what really made my day. Congratulations to Sephora for recognizing the value in impressive, customized packaging.

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My Favorite Tom Petty Song

by Jamie Sanford on October 3, 2017

Rest in peace, Tom. Thank you for the music.

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Link Tank #45

by Jamie Sanford on September 30, 2017

Click here for all of the link posts on JamieSanford.com.

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I knew I wasn’t the only one who was incredibly disappointed that David Fincher’s version of The Girl With The Dragon Tattoo wasn’t continued.

I think I only went to Action Park once when I was young, which is terrible for me because it was super famous to NJ kids. And also super dangerous and terrifying.

Taylor Swift can’t be the victim and the villain. TRUTH.

Small lifestyle habit changes that will help you save money.

This is relevant again, and really always. I don’t know how to explain to you that you should care about other people.

The people I love in this world are those who are so into what it is that they are into and they commit 100%. Here’s a vampire royalty wedding!

10 snapshots to keep in your phone’s photo album.

I am grateful for this person who made playlists of what music was played in Gap stores in the 90s.

Everything you need to know about digital photography in one course!

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