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Today’s email topic is one that I’ve wanted to talk about for some time, and a recent email that I received from Peter Thomas Roth was the perfect jumping off point.

Let’s take a look:

It is a nice message, apologizing for website issues, and offering a special free gift with any purchase to make amends.

Here’s where I get into the email marketing conspiracy theory. Did the website really have issues? I have received enough of these emails that I don’t necessarily think that these are real issues every time.

I absolutely understand the struggle of increasing engagement with promotional emails, with seeing your emails getting lost in inboxes, never to be opened or clicked on. In response to the current online environment of people (unfortunately) looking to pounce on anything that someone has done “wrong,” perhaps the open rates on emails admitting fault are impressive and worth the potential risk of someone thinking you should not have had an issue in the first place.

I see a few different scenarios in which people open this email:

  • “Ooh, what did they screw up?” (see above)
  • “Ooh, they’re sorry about something, will I get something out of it?”
  • A genuine responder who had an issue related to the content of the email
  • The rare individual who opens all emails from a specific company

Is the “sorry” email a sad development in the evolution of email marketing? I’d love to know what you think. Let’s chat on Twitter.

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Crunching Leaves Mix | Fall 2017

by Jamie Sanford on September 1, 2017

We are a few weeks shy of the first day of autumn, but the temperatures in New Jersey have suddenly dropped by 5 degrees and I’ve launched into full fall mode.

Things that I am ready for include:

  • Appropriate temperatures for eating soup
  • Apple cider
  • Interest in being outdoors for extended periods of time
  • The smell of damp, decomposing leaves
  • Any and all things Halloween
  • Candles that have something to do with apples or spice of some kind
  • Opportunities for layering clothing and outerwear

I don’t care about Pumpkin Spice lattes though, so I haven’t gone full Basic Bitch just yet.

In related news, I associate certain songs with certain times of the year. This connection goes back to middle and high school, and many years later, those associations cannot be stopped. Here’s my new Spotify playlist for the fall of 2017. Lots of throwbacks, some random newer stuff, all songs that I love. Enjoy, and leave a comment or tweet me with your suggestions for additions.

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Loves & Recommendations #2

by Jamie Sanford on August 30, 2017


In an extension of my Product Picks, I wanted to share a regular post about things that I’m enjoying and recommending. Welcome to Loves & Recommendations #2!

This post contains affiliate links, which means I receive a small commission if you make a purchase using these links.

To see all of my product picks, click here.

My foray into fantasy hair continues, and I’m currently using Purple Rain by Arctic Fox. This color is particularly beautiful.

Coty Airspun Powder. I could probably write a whole blog post about this. It is so old school – note the “since 1935″ on the package, but it is the best setting powder for foundation that I have ever used. I have tried using regular foundation powders, setting powders, and I love this one the most. It does have a scent, which I know isn’t for everyone, but the finish does not lie. You can get this at drugstores, and on Amazon, for an average price of about $7-$8. I don’t use the powder puff, I use a big fluffy powder brush to apply, and it gives the most amazing finish. Matte but not powdery and gross.

Safari Live! We came across the Safari Live channel while looking at other live channels on YouTube via the Xbox, and we have been HOOKED ever since. As in, putting safaris on our TV for 3 hours at a time, almost daily, becoming invested in the lives of the animals and the tour guides, it is a THING that we are doing. They broadcast 6 hours of live safaris from Africa every single day, and they archive them to watch later. You can interact with the guides through a Twitter hashtag, and you get so many amazing looks at beautiful animals. Warning – they do not shy away from live animal kills, so be prepared for that. The internet is so full of hate and vitriol, and finding Safari Live has been an escape that is very welcome. Check it out!

The AmazonBasics Portable Bluetooth Speaker. I bought this in response to having sound issues with my iPad, where the audio levels are so low (only on certain YouTube videos), and it needed to be dealt with. I purchased this because it was the “Amazon’s Choice” product, and it is a wonderful item! It is smaller than I expected, but it connects without issue to both my iPad and Will’s Android phone. I actually think I might buy a second one, as this has been commandeered for use in the kitchen. I’m sure that for outdoor use, or to fill a room with music, I would buy something bigger, and with more promise of sound quality. However, for small personal needs – for podcasts while you cook or something similar, this is a great option.

The Popsocket. I saw someone on YouTube using this and bought it immediately. I love my iPhone 7 Plus, but it is enormous and unwieldy, even after months of use. This extra bit of stability is amazing. It took a few days to adjust to it, but I don’t think I could be without it now.

LinkedIn Learning. I had access to Lynda for a while, which was purchased by LinkedIn, and the content is available in both places. The beginner and intermediate courses in marketing topics are GREAT, and provide a good foundation of knowledge on topics. I haven’t yet explored the more advanced courses, but I have a membership now so I will have to try it out.

What are your recent favorites? Tell me on Twitter.

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