Sephora Stock Issue | Brand Experience Project

by Jamie Sanford on November 20, 2017

Click here for all posts in the Brand Experience Project. This post contains affiliate links, which means I will receive a small commission if you make a purchase after clicking on one of my links.

I’m back at it with another Sephora.com post, unsurprisingly. Sephora is second only to Amazon when it comes to websites that take all of my money.

I have talked about the sale page on Sephora.com before, outlining the issue of “view all but not really.” They still have this issue.

This issue is with the sale page as well. Let’s get into it.

OK, here’s the sale section. What is that item I see? A Make Up For Ever Nude palette? YES PLEASE.

Out of stock. Grrrr.

As someone who runs an e-commerce site, I know that you don’t necessarily deactivate an item as soon as it runs out of stock. But on a product listing page, it’s really disingenuous to not let someone know that the product is out of stock. Is it a ploy for more page views? I can’t understand why that would be a big concern for Sephora, their business appears to be booming.

It would be simple enough for Sephora to activate “add to cart” buttons on the product listing page, and those buttons would also show items as out of stock when they are out of stock.

Perhaps things that aren’t a game changer but COULD be fixed are not on Sephora’s priority list. I would love to see tweaks made to make their site easier and faster to use.

{ 0 comments }

Thanks for coming by to visit JamieSanford.com. If you enjoyed reading this post, please follow @JamieSanford on Twitter, subscribe to the RSS Feed or subscribe via email so you'll always be updated of my latest posts! Just enter your email address below and click the Subscribe button.

2017 Birthday Wishlist

by Jamie Sanford on November 15, 2017

This post contains affiliate links, which means I will receive a small commission if you make a purchase after clicking on one of my links.

It’s that time again! My birthday is in a few weeks. Birthdays aren’t as exciting as I get older, but since Will and I have birthdays that are 2 days apart, we generally just celebrate each other with a swanky dinner and a day off from our jobs.  I do love a wishlist though, so here we go with 9 things I would not mind receiving for my birthday.

{ 0 comments }

Thanks for coming by to visit JamieSanford.com. If you enjoyed reading this post, please follow @JamieSanford on Twitter, subscribe to the RSS Feed or subscribe via email so you'll always be updated of my latest posts! Just enter your email address below and click the Subscribe button.

Sephora VIB Sale Picks and Wishlist | November 2017

by Jamie Sanford on November 10, 2017

The Sephora VIB sale event is back!

If you are a Sephora VIB member (it’s free to join), you can get 15%-20% off this weekend at Sephora and Sephora.com. I will definitely be stocking up on some products that I always need to replenish but are generally never on sale.

Check out the box below for my own wishlist as well as some tried and true favorites. Happy shopping!

{ 0 comments }

Thanks for coming by to visit JamieSanford.com. If you enjoyed reading this post, please follow @JamieSanford on Twitter, subscribe to the RSS Feed or subscribe via email so you'll always be updated of my latest posts! Just enter your email address below and click the Subscribe button.

Click here for all posts in the Brand Experience Project.

It’s a great time to be a lover of all things makeup. Makeup brands have exploded in growth in recent years, and inevitably, new brands are also coming out at a regular clip. A recent launch was that of Laura Lee Los Angeles, a brand by makeup YouTuber Laura Lee.

I am not a watcher of Laura Lee. I know about her but I don’t watch her channel. I started hearing some things about her initial launch and I went to check it out. Naturally, I can’t look at an e-commerce site without some kind of issue, but I haven’t run into a content issue like this before.

Let’s take a look.

I don’t understand this. This content is a mess of grammatical and spelling errors. (I heard after taking this screenshot that it was actually worse before I got to it. I do know that the original name was Cats Pajama’s, which is grammatically painful.)

Let’s go through this point by point.

  • I don’t like that the product name has a break. I would manually add a break to put “eyeshadow palette” on the second line.
  • Bullet 1 is pretty terrible. It’s like a run-on sentence, but not. Why they didn’t use additional bullets like those used below? It should look like this.
    • 10 highly pigmented, pressed-powder eyeshadows
    • 5 matte shadows
    • 4 shimmer shadows
    • 1 semi-matte/satin shadow
  • Bullet 2. “Smoky” doesn’t have an E, but the whole bullet is problematic. This bullet should read something like this:
    • This palette is extremely versatile; create everything from a light everyday look to a dark, smoky eye
  • Bullet 3. (Which is no longer here on the live site.) Cruelty-free should be hyphenated, and I’m curious now to know if that underlined text was a link to their practices in production and packaging and how exactly they are defining the product as cruelty-free and vegan.
  • Bullet 4, another one that doesn’t flow in any normal way. Update:
    • The luxe palette, featuring the eyeshadows and a mirror, is proudly produced in the United States
  • Bullet 5, more extremely questionable grammar. This could be as simple as:
    • Perfect for use by everyone at every level of experience, from makeup beginners to professional artists
  • Bullet 6. Even the intro to the color list is strange. Here’s where you add the palette name again to boost SEO. “The Cat’s Pajamas palette features the following colors:” would be perfect.
  • Bullet 7. Inconsistent capitalization, and a general lack of clarity. I’m guessing that “domestic” means in the United States, because the palette is produced there. However, is my shipping free if I am in Alaska or Hawaii, or is shipping only free in the contiguous United States?
    • Free ground shipping on orders over $100 shipping in the contiguous United States. Click here for complete information on shipping destinations, prices, and options. (In which the “click here” text would open a pop-up or a new tab or window to a complete shipping information page.

I have said at least a few times before that I believe in the power of editors and copywriters. The impression that a brand gives with terrible grammar and punctuation is very detrimental to my opinion, and I am certain that I’m not the only person who responds to this sort of thing.

This palette is sold out, so perhaps the power of Laura Lee is enough to overcome bad grammar, at least for her followers. I will not be buying anything to go near my eyes from a company that cannot get it together in the copywriting department. This lack of attention to detail is incredibly disappointing, particularly for a brand that is just launching.

Save

Save

Save

Save

Save

{ 0 comments }

Thanks for coming by to visit JamieSanford.com. If you enjoyed reading this post, please follow @JamieSanford on Twitter, subscribe to the RSS Feed or subscribe via email so you'll always be updated of my latest posts! Just enter your email address below and click the Subscribe button.

Link Tank #46

by Jamie Sanford on October 28, 2017

Click here for all of the link posts on JamieSanford.com.

Crazy AirBnB rentals. I love these.

8 “no-regrets” items to buy at estate sales and garage sales.

These cinnamon rolls look delicious.

10 resources for stunning bokeh textures. I have utilized many a bokeh texture as the backdrop for my holiday greeting.

6 powerful life hacks for bloggers.

These wedding bouquets from REFINERII on Etsy are amazing, and made of metal!

How many days have you been alive? Use the Date Difference Calendar to find out.

See you next month!

 

Save

Save

Save

{ 0 comments }

Thanks for coming by to visit JamieSanford.com. If you enjoyed reading this post, please follow @JamieSanford on Twitter, subscribe to the RSS Feed or subscribe via email so you'll always be updated of my latest posts! Just enter your email address below and click the Subscribe button.