Missing The Mark #1: Saban Entertainment vs POWER/RANGERS

by Jamie Sanford on February 27, 2015

I’ve wanted to write for a while about brands missing the mark with their customers or target audience. This week, a great example came up.

If you cannot view the embedded video, here is the YouTube link. Update: The video is already gone. Update 2: The video is back! More info here.

This video is NSFW for language and violence. It is a short film called Power/Rangers, and was created by Joseph Kahn, who has directed many a music video that I have enjoyed. I am a fan of his for sure. I also watched the original Power Rangers while getting ready for school in the morning (middle and high school) and LOVED watching this super-dark, adult look at what would have happened to the rangers later on. It’s so well done, and well-acted, and totally professional. Unfortunately, Saban Entertainment is trying to shut down this parody that in no way infringes on the original copyright, as the content of the short film is newly created. The filmmaker and producer are clear about not looking to profit from this film (it was self-financed) and simply were fans that wanted to create a short film inspired by the original series.

What I fail to understand is how Saban Entertainment can be interested in shutting this down. Haim Saban is pursuing another Power Rangers film, so perhaps the concern is that this superior piece of content might make his eventual film look bad? While I am certainly a fan of the original Power Rangers, I am in no way thinking about it on a regular basis. Joseph Kahn just reminded me about the existence and awesomeness of the Power Rangers, and I might actually go see if I can watch some on Netflix. (Edit: Now that the film has been pulled, I will not be supporting Saban Entertainment in the near future.)

Saban is making the wrong choice by coming after this film instead of promoting it and giving it the love it completely deserves.

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Snapfish – Brand Experience Project

by Jamie Sanford on February 24, 2015

Click here for all posts in the Brand Experience Project.

A quick post today, an unfortunate experience that turned out alright (ish) in the end, but highlights a major problem with the fulfillment process.

So, instead of using a service with templates to create my holiday card, I create an image using Photoshop, and then order the image as photo prints. Not only is this more cost effective, but I’m able to make the exact card I would like. This year’s was full of Instagram images.

I utilized Snapfish for this order because they had a great sale on prints, and I was excited for the discount as I was ordering quite a few prints. I uploaded the file and saw that my preview looked great, as seen below. I love the preview feature, it gives a great sense of confidence on how my item will look when I receive it. The Flickr Wall Art experience also had a preview feature that I appreciated.

Unfortunately, the resulting item looked like this (photo from my Instagram):

As you can see, the left side is completely cut off! A complete miss in quality control on the part of Snapfish. I could not believe that my prints had been shipped this way, and am also very shocked that no one at Snapfish is pulling my prints, comparing them to the preview I was shown, and then shipping them out once they have been identified as acceptable.

Naturally, I took this up with Snapfish. I joked about it on Instagram in a less-than-friendly way (full disclosure!), but I knew that I was at the point where I would have to re-order and that my cards would be late. To their credit, I received a lovely  response on Twitter from the Snapfish people, and reached out to them via live chat on their website around the same time. I commend them for being on top of it, because I quickly was awarded a credit to my account to order new prints.

In hindsight, I think I should have received a free shipping upgrade as well, because I ended up not receiving my holiday cards (which were properly cropped) until December 18th. Many in the US arrived without delay, but I send quite a few to other countries, and they ended up being delivered after Christmas.

I am pleased with the responses I received from Snapfish after the fact, but the obvious problem is that there was such a major disconnect between the preview I was shown on their site and the product I received in my first shipment. I would suggest that Snapfish revisit the online tool, or their printing/fulfillment process to rectify this problem for future customers.

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Flickr Wall Art Product – Brand Experience Project

by Jamie Sanford on February 17, 2015

Click here for all posts in the Brand Experience Project.

Continuing on the story of the Flickr Wall Art experience – my photo mount arrived! (Please note, all photos are from my iPhone 5 – which I am looking forward to replacing soon!)

The packaging was as minimal as possible while still supporting my product quite well. You can see the mounting bits of cardboard built right into the box. Since Flickr only offers a few sizes in this product, it is an obvious choice for them to have custom packaging available.

I was really interested in how customer service on such a customized product would be handled in the package. I think Flickr does the absolute right thing by asking for a customer to contact them directly. This suggests to me that they are interested in handling any issues I have with the product while being vague enough to not promise anything.

Here is a look at the finished product! Again, not the best photo of the photo, but the iPhone image turned out really well!

The sides are a textured black, and the item is over an inch in depth.

The black of the mount has multiple holes like these for ease in hanging your piece. I don’t have mine on the wall yet but I’m happy that it shouldn’t be too tricky a process.

All in all, I’m very pleased with the final product that I received. I have continued to use Flickr to store and share photos, and now that I know this process is easy and painless, I’m sure I will definitely order more items in the future.

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Link Tank #19

by Jamie Sanford on February 13, 2015

Click here for all of the link posts on JamieSanford.com.

As someone who plays the Jumble on the phone by having my brother Pete read me the letters, the NATO phonetic alphabet is important.

This crispy potato roast looks delicious and also gorgeous.

Since we are already plotting our next Las Vegas vow renewal, I would like to go ahead and start planning to wear a fascinator from Hats by Cressida.

While we are on about Etsy, anything and everything from Cardboard Safari.

Nine Inch Nails mashed up with Taylor Swift is somehow magical.

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Flickr Wall Art Follow-Up Email – Brand Experience Project

by Jamie Sanford on February 10, 2015

Click here for all posts in the Brand Experience Project.

Click here to read part one where I have many lovely things to say about my experience ordering Flickr Wall Art.

Not too long after this post went live, I received this email from Flickr:

This is super odd, because I received a confirmation of the order I placed a few days ago. I checked my email and yes, I have a confirmation of my order.

I decided to go peek around on Flickr.

Ahhh, I see now. I must have started this project twice, and so Flickr is letting me know that my unfinished project is just that, unfinished.

Problem solved? My only suggestion here is that Flickr promote the sale event they are having in this message. A 40% discount is nothing to scoff at, and the conversion rate on these reminder emails could be much higher if the recipients were better incentivized to complete their orders.

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