2016 Birthday Wishlist

by Jamie Sanford on December 2, 2016

Hello to my fellow December babies! My greatest wish is that your birthday isn’t overshadowed by other important dates in December.

I am lucky enough to have my birthday fall into the first week of the month, so I’ve never really had this issue. In addition, the general sense of not caring about birthdays hasn’t really been an issue for me, since my husband Will’s birthday is 2 days before mine. It’s a lot of fun when you get to celebrate with someone else every year.

Here’s my 2016 birthday wishlist!

This Erin Condren planner is really popular with some content creators that I follow, and my current planner isn’t really working for me, so I’m excited to try this one instead. $55 at Amazon.

While I love my Sony NEX-6, and the images it creates, it isn’t the best for selfie videos because it lacks a pop-up screen. This might seem silly, but this is a wishlist, so I would like this Sony Alpha a5100 to replace it. $548 at Amazon.

How can I resist a Stevie Nicks enamel pin? This is available for $10 from BlackDressWildHeart on Etsy.

Almost every one of my wishlists features a David Yurman topaz ring, because they are gorgeous. This one has diamonds as well, and is available for $1,750 at Neiman Marcus.

Still lusting after many of the Tom Ford lipsticks, but the Tom Ford Lips & Boys Color Cream in Cary will have to do. Available for $36 at Neiman Marcus.

This last one is no biggie, just a few days at Giraffe Manor in Kenya. I cannot think of anywhere that I wish to travel to more than Giraffe Manor. I fed a giraffe one time and it was one of the most magical things I have ever experienced, and they just hang out at Giraffe Manor! While I’m there, we can take a side trip to Mahali Mzuri for a fuller safari experience.

That’s all for now – if I’m feeling extra wishy, a holiday wishlist might be soon to follow.

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NYX Cosmetics Order Packaging | Missing the Mark #11

by Jamie Sanford on November 28, 2016

To view all of my content about brand experience, please click here.

A short post today, but an issue that I never quite understand with companies selling products directly to consumers.

I was recently really excited to hear that NYX Cosmetics has a mixing medium in their product line. I have been hearing about the MAC one for years, but had never purchased it. The NYX one is only $7, and had wonderful reviews, so I placed an order for that, as well as some eyeliner, setting spray, and a brow pencil.

This could be another blog post – but I did receive the wrong order from NYX. The original box I received had 2 packing labels on it, and it happened to come to me. I called NYX customer service and they were super helpful, and even let me keep the multi-colored mascaras that were in the incorrect order. I received my replacement order the next week, and this is where I get a bit bristly.

This image of the inside of my NYX box looks harmless enough, but just wait.

The entirety of this box was filled with air pockets!

This is a good time to mention that I noticed the same level of incredibly inappropriate packaging on the package I wasn’t supposed to get, but I chalked it up to being an anomaly. Unfortunately, that doesn’t seem to be the case.

How is this efficient at all? NYX Cosmetics sells a lot of tiny items, do they really not have a huge stock of smallish boxes to accommodate their customer orders? It definitely costs more to ship a giant empty box with literally 50+ air pockets, and it doesn’t give the best impression to any customer who is remotely concerned with the excessive waste problem that humans seem to have in the developed world.

I don’t have a ton to say here. NYX has great products, the mixing medium is a complete winner. This packaging issue is simple enough to fix, and would be a significant improvement in both customer experience and potentially, could maximize NYX Cosmetic’s e-commerce margins.

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Thanksgiving 2016

by Jamie Sanford on November 24, 2016


I have some catching up to do, but it turns out that going on vacation in November and coming back to the busiest time of the year for e-commerce means that the blog is neglected. I’ll work on it soon!

For now, some Thanksgiving links.

The best turkey recipe is Martha Stewart’s wine and butter turkey, it has been the go-to in our house for years.

Speaking of Martha – her new show with Snoop Dogg on VH1 reminds us all that there is still good in the world.


Food52 has a Thanksgiving call-in line for cooking questions and issues!

It would not be Thanksgiving without thinking about sales – and the two I am really excited for are 70% off at Zoya, all day Friday, and 50% off at Sedona Lace, starting 8pm Thursday. I love nothing more than the opportnity to get big discounts on products that I know are excellent.

I hope that everyone has a lovely day with family and/or friends, and that you don’t get into any political discussions that sour the day. Good luck!

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Sephora VIB Sale Wishlist and Product Picks

by Jamie Sanford on November 9, 2016

I can’t believe that I just created a beauty items wishlist without remembering that the biggest sale of the year at Sephora was quickly approaching! I am a VIB member, and will definitely pick a few things up during the sale. If nothing else, it is a great time to replenish stock on things you would buy anyway.

From November 11th through November 14th, you will receive 20% off all in-store and online purchases with code 20VIB.

Here’s my wishlist as well as product picks for items to pick up during the Sephora VIB sale!

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Beauty Items Wishlist

by Jamie Sanford on November 3, 2016

Too soon? The holidays and my birthday are coming up, but I’m not sure that those timelines would ever stop me from making a beauty items wishlist.

Plus, the MAC people keep pulling me in with their special collections. I am a sucker for the packaging and the products inside. A sparkly tweezer is everything I need, in addition to 8 more eyeshadow palettes. :/

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