Sights and Sounds #44
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90s Jam of the Week is the X-Files Soundtrack version of “Walking After You” by the Foo Fighters. This is a song I have loved for years and I think has fully sneaked into my top 10 favorite songs. That’s a blog post I should write.
RuPaul gives great interview. If you are not inspired by Ru’s message, something might be wrong with you. “Once you decide you’re gonna live this life, and you’re actually gonna be in it to win it, you’re open to whatever you’re facing.”
Kat Graham gets her Josephine Baker on in this Art of Raja video. Sutan/Raja was the season 3 winner of RuPaul’s Drag Race.
Colors in marketing! Check out this amazing piece from Fast Company.
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This box is not kidding with branding. The FragranceNet.com purple is everywhere, along with their cute perfume bottle icon.
This boxing is reminiscent of 
The only thing I would do differently here is to include a reference to their user names on these social channels. I work with a single name for all of them and would expect that from others as well, but it looks like one might have to hunt around to figure that out. It just makes it easier to find the account you are looking for if it is all consistent.
Love this! A coupon from the outside of the box. This is especially great when you consider the fact that a package delivered to your job will probably be seen by multiple parties. What would be the harm in scanning someone else’s box to get a discount? I’m sure FragranceNet.com is not upset about it.
The last exterior box shot. It took a bit of a beating, but still looks pretty good.
Neatly folded packing list/invoice. Snaps for this, it’s so easy to do and when the list looks terrible, it looks like no effort was made at all. (Reminder: this is not my package so the products aren’t here.)
Inside also is this little thank-you note. 
In that same post, I mentioned how I thought that heavy card stock enhanced the experience. This paper choice left something to be desired, but the FragranceNet.com branded purple is once again in full effect.
Apologies for the darkness – The purple on the inside of the card is the same purple we have seen throughout, and I’m not sure what went awry with the image. The important part is the message. It feels very authentic, and lovely. Plus, coupon code to invite you back!
I restarted a book I’d previously read, 
It was a rainy day, and luckily I managed to catch the periods between the rain to get to my car.
Throwback Thursday was this AMAZING shot of 
Mom sent me a box, with frog stickers on the back!
I have been totally sucked into playing Dragopolis on the iPhone. This is my character.
More from the book.
Another. This is the goal.
I Snoopified myself.
I asked Mom to bring me a new GB sticker to replace the one that I lost with my broken bumper cover. This one is triumphant!
Quick product review: I tried out a sample of this L’Oreal Revitalift Triple Power Deep-Acting Moisturizer. It is definitely very moisturizing, and my skin didn’t feel greasy after using it. But the scent is incredibly perfumed and overpowering. It’s just too much, so I won’t be purchasing it. If L’Oreal can make an unscented version, I’m in.
The race start – Nico Rosberg managed to hang on to the race lead for about 40 seconds before being passed by 
Sadly, Alonso was faced with a stupid broken 
The race had some exciting moments, a few between 
Meanwhile, my boy 
The same exact result from last year. Vettel was first, 
Last Night An Editorial Calendar Saved My Life
by Jamie Sanford on May 17, 2013
Recently, the Editorial Calendar taught me about the power of positive reinforcement. I know it seems insane that I would take until age 33 to learn it, but my entire outlook on things is better, all because I’m happy with my blog content, I’m proud of myself for accomplishing all of the things on the schedule for this week. Yes, I go to a job every day and I am pretty damn good at it, but this is something I am doing solely for myself. It’s a totally different experience.
I think back to growing up, and positive reinforcement wasn’t really present. There was always a focus on what I did wrong or what was wrong with me, as opposed to focusing on things that were good. Realizing this has illuminated things for me in a new way. All of the scripts burned into my brain are there to tell me what will go wrong, and how I will fail. I read a bit about our mental scripts in a book on self-esteem that Chris Brogan recommended, but I couldn’t get through the book because it was too real. I still struggle with it, always going first to what could go wrong or how I could end up feeling uncomfortable, and it’s debilitating and has definitely stopped me from doing things or going after what I want. This isn’t a universal scenario, but it is enough to be problematic.
For now, I’m feeling positive. My blog posts for the week have been written and I am happy with the content. I have received multiple bits of praise regarding The Brand Experience Project, and it makes me feel so good about the hours it takes to write each of those posts. It has also helped me really find what it is that I’m passionate about in business, and that can only help everything in my professional future. So, onwards and upwards.
I would love to hear about anyone’s experiences with the editorial calendar, positive reinforcement, etc, in the comments.
Resources Related to Creating An Editorial Calendar:
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