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Sephora VIB Sale Picks and Wishlist | Spring 2017

by Jamie Sanford on April 18, 2017

The Sephora VIB sale event is back!

This post contains affiliate links, which means I receive a small commission if you make a purchase using these links.

April 18-24: VIB Rouge Members receive 15% off on all purchases, in store and online.

April 19-24: VIB members receive 15% off on all purchases, in store and online.

April 20-24: Beauty Insiders receive 15% off on all purchases, in store and online.

To become a VIB member, you have to spend $350 at Sephora in the span of a year. I’ve managed this the last few years by purchasing skincare from Sephora instead of with the individual brands. To become a VIB Rouge member, you have to spend $1000 at Sephora in the span of a year, which doesn’t feel like reality. I’m guessing it is mostly beauty professionals in this category.

So let’s get into it! The list below combines my wishlist or items I would like to pick up, as well as favorites that I might have to stock up on while they are being discounted. I will definitely also be picking up skin care items from Murad and Origins.

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Sephora.com New Brand Menu | Missing the Mark #15

by Jamie Sanford on March 16, 2017

To view all of my content about brand experience, please click here.

I have written many blog posts about Sephora.com. I am a huge fan of Sephora in general, but their website choices are, at times, baffling.

The most recent of these choices is their updated “brands” dropdown. They have completely changed their main site navigation, which is fine. You can see the main nav choices below.

I am focusing on the brands dropdown, because that is the one I use the most.

I like the images a lot, I’m fine with using this area to feature certain brands. I would not be surprised if Sephora, like many other retailers, offer placements to brands at a cost, and this new design may have created a few more revenue channels for them. However, there’s still a major piece missing!

Where is the “all brands” or “brands A-Z” on this menu? This was my go-to, and I imagine, the same for many others, when we were using the old version of the menus. Why even have a separate main navigation button for brands if you aren’t going to offer fast and easy access to ALL brands?

I know that I cannot be the only person wondering where this button is, and I hope that Sephora.com brings it back soon.

UPDATE 3/19/17: Sephora.com has added “brands A-Z” to the brands dropdown menu! I am pretty certain I’m not the only person who really wanted it back.

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To view all of my content about brand experience, please click here.

Another short one!

I think you only need to read back a few posts on this blog to see that I’m a regular Sephora customer. For the most part, I think that their online shopping experience is great, and am happy to keep shopping Sephora.com.

However, something I had noticed in the past re-surfaced for me this week, and it is ridiculous.

316 results! I need to see them all. Luckily, there’s an option for “view all” in the dropdown.

This is so unnecessary. Why give me an unfortunate red error-y message when you could instead just offer the option to “view 300″ instead of “view all,” when you don’t actually mean that you can view all?

Sephora.com is generally wonderful, so this is super disappointing. I also can only dream of the team they have working on this website, so hopefully they can add a fix for this to their list of to-dos for 2017.

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To view all of my content about brand experience, please click here.

This was going to be a product review, but my experience created questions that I think are better fitted to a brand experience post.

I am a big fan of Kat Von D Beauty products. I have a number of eyeshadow palettes and powder foundation, all that I greatly enjoy. During a random trip to TJ Maxx a few weeks back, I was super excited to see some Kat Von D Shade & Light blushes in the beauty section, and quickly scooped up a “Bonnie & Clyde” blush.

Here’s where things get unfortunate.

So much promise.

The focus here is questionable, but you can see the swatches of these 2 blushes on my arm. I expected a LOT more pigmentation than this.

Wow. This is how they looked after I blended over them with a brush. Where did they go? This is a major quality issue.

Beyond this, the product packaging was also a bit disappointing. I am going to directly compare the packaging of this blush with my Kat Von D Lock-It Powder Foundation.

It certainly looks like a lot more thought went into the packaging for the foundation. There is a lot more detail.

The sticker is actually pretty good on the blush, especially with 2 shades of product in the compact.

The packaging quality on the foundation looks much more expensive.

So, if I were reviewing this blush, it would be 0 stars. If I try to put it on my face and it just disappears, is isn’t actually blush. I went online after discovering the issue with this product, and found out that it had actually been pulled from both Sephora and the Kat Von D Beauty website.

Also found this on Reddit:

Here’s where I get to the heart of my issues with my experience.

Why did this product that had CLEARLY been identified as sub-par, get sold to a discount store? As a Kat Von D Beauty fan, I was excited to see what I figured was just excess stock being sold to TJ Maxx, and so I scooped it up. It didn’t occur to me that I should be looking online to find out that this is crap. I know what they say about assumptions, but I didn’t expect a Kat Von D Beauty product to be this terrible.

This makes me REALLY wonder who at Kat Von D Beauty decided to let this product into the wild in discount stores. Excess stock is one thing, but to release product of terrible quality to a discount store is a huge miss. Shoppers in a discount store might be really excited to see Kat Von D Beauty products at a discounted price. This could be a gateway product for someone who is interested in the brand but doesn’t think that they want to spend X dollars on a makeup product, and that opportunity to convince them that the cost is valid would be ruined by this product. The idea of samples from Ulta or Sephora, and perhaps even selling excess stock to discount stores, is to increase exposure of those products, to convince a shopper who isn’t sure about the brand or who isn’t sure about the price that the quality of the products is well worth the attached dollar amount. This blush is going to have the complete opposite effect.

I would love to hear comments from anyone on what you think about placement of problematic products into discount stores. Do you shop in a store like Marshall’s or TJ Maxx with a thought in your mind that you might be getting X product from a well-known brand because it might be of lesser quality?

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Sephora VIB Sale Wishlist and Product Picks

by Jamie Sanford on November 9, 2016

I can’t believe that I just created a beauty items wishlist without remembering that the biggest sale of the year at Sephora was quickly approaching! I am a VIB member, and will definitely pick a few things up during the sale. If nothing else, it is a great time to replenish stock on things you would buy anyway.

From November 11th through November 14th, you will receive 20% off all in-store and online purchases with code 20VIB.

Here’s my wishlist as well as product picks for items to pick up during the Sephora VIB sale!

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