Brand Experience

Lyft Year in Review Email | Brand Experience Project

by Jamie Sanford on January 10, 2019

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It may be too late to say “happy new year,” but it is not too late to talk about new year content.

Today I wanted to share the email I received from Lyft, with a recap of my use of their service in 2018. I’ve seen these from a number of brands, but the content of this one really struck the perfect balance of personalized information about my own use of this service and company information. Included here is information on how to better use Lyft, what Lyft is up to in terms of their philanthropic efforts, where Lyft service is available, interspersed with specific information about my stats for 2018.

I don’t get a lot of emails from Lyft that aren’t related to specific usage of their service, but I opened this one as it totally played into me wanting to know more about me. The personalization of this email was super effective at pulling me in, and in the meantime, taught me a bit more about Lyft as a company.

What I do notice and appreciate is that nothing here is about money spent on this service. Why bring you down with a reminder of how much money you spent? December is generally a spendy month for many people, so a reminder about having spent $X over the course of the year on rides isn’t going to help anyone. Good move on Lyft’s part.

I would like to see other companies create this kind of recap of my own activity with their service or store. I am slightly concerned that for some customers, it would backfire into letting them know that they might be shopping a bit too much, or taking Lyfts a bit too much, but the avoidance of including dollar amounts is a key point.

Scroll down to take a look.

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Spotify Election Playlist | Brand Experience Project

by Jamie Sanford on October 31, 2018

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I’m back today with another quick post – an excellent promotion of our upcoming election by Spotify.

Here’s a link to the playlist on Spotify.

I really enjoy this idea. I appreciate any and all efforts to encourage people to vote, and this mention by Spotify that I received on my phone isn’t at all telling me which way to vote, but encouraging me to do so nonetheless, with a playlist of songs that are “uniquely popular” in New Jersey.

I would like to know more about how this information is determined (how much more popular are these songs in NJ than they are in other states?), but this might be expecting too much. The bottom line is that I still think this effort by Spotify hit the correct tone and timing.

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It’s been a while!

I had to acknowledge this effort from a brand I know and love, Excedrin. Excedrin was the go-to choice for headaches in my household growing up, and so there is always a giant bottle of it in my home now.

I saw this Instagram post today and was intrigued. It’s Tan and Antoni from Queer Eye!

This is a brilliant idea. It makes complete sense to associate headaches with common triggers, and this particular choice of spokespeople is relevant and far-reaching. We all get headaches!

Here’s a look at the packaging on the Excedrin website:

Unfortunately handled was the page where you could sign up to receive a free sample of Excedrin Extra Strength with the limited-edition packaging. I filled out too many fields before finding out that they were apparently out of the free options.


The Excedrin team should have been ready to edit this page to alert visitors that they had run out of the giveaway items. It’s a miss in a day full of fun branding wins.

Which package would you pick if you had to choose the one that best fits you?

Here’s a news article covering the variety of content associated with this promotion.

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I have been a die-hard fan of Formula One for the past 6 or 7 years. I didn’t think I would be into it when my husband asked if I would watch the first race of the season back in what I think was 2011, but I was hooked from the start. I have, like many other Formula One fans, been disappointed in the online offerings of Formula One for ages. However, Formula One was recently taken over by Liberty Media, who have introduced experiences and content that I am thrilled about. There have been some issues as of late, however, and I’m particular miffed about one of them.

F1 Fan Voice is a new introduction, a way to get direct information from Formula One fans while offering them the chance to win prizes and experiences. I already have an account on F1.com, but I had to additionally sign up for F1 Fan Voice. I don’t know why it can’t be a single sign-on for all of their platforms, but that’s not the biggest issue with F1 Fan Voice.

See below.

Right at the top, you can see that I have 29 new polls to take!

I soon found out that I have to click “VOTE” for every single question, and the entire page reloads every time. This is asinine.

I tweeted to the official F1 Twitter account about this:

 

I have received no response, 9 days later, which is also really disappointing!

I will be back soon with another post about the F1 TV experience, which has also been a mixed bag. I am willing to be very forgiving of the new team managing Formula One media now, because I am such a big fan of the sport, and I’m really engaged in all content and experiences related to it.

More to come soon.

 

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Another short and sweet post, because I caught this while shopping recently and it made me giggle out loud, which cannot be said for many product pages on e-commerce websites.

I love this hat, but I love it even more with the snarky description about dry cleaning.


Welcome to adulthood! It is informative while also being a bit shady, in a way that also doesn’t feel judgmental. The best possible tone for any statement. Also completely relevant for the ASOS customer demographic.

Tweet me with your favorite examples of product pages with a side of humor.

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