Mpix.com Shipping Email | Missing the Mark #12

by Jamie Sanford on December 14, 2016

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I am a big fan of Mpix.com and their products. I have made many purchases in the past, their prints are of an incredible quality, and I particularly love the standouts as well.

I ordered another item this week, and noticed a small but major error in the shipping email I received.

Do you see it?

The tracking number isn’t a link! In addition, it doesn’t tell me what service was used to ship my order, so if I didn’t know that tracking numbers with 1Z at the beginning are from UPS, I wouldn’t know where to go to track it.

I am incredibly surprised by this because it is a huge miss. Online shopping is already incredibly convenient, so to turn that completely on its head in a shipping email is against the entire spirit of not doing that much work!

Another issue I had with the shipping email was formatting-related.

This address formatting is really unfortunate. Why the address identifier is below the address is unclear and strange.

I’ve said multiple times that websites are never “done.” There are always improvements to be made, and transactional emails are certainly part of that as well. I hope that Mpix quickly updates their email templates to correct these issues.

Update: I tweeted this post and received a lovely response from the Mpix team. See below!

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