NYDJ Gift Box | Brand Experience Project

by Jamie Sanford on November 28, 2017

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I haven’t made a secret of the fact that I don’t love gift cards as a gift. Everyone knows that the holidays are coming, so start shopping early! Here are my top 5 tips for early holiday shopping.

I really enjoy NYDJ products, and so was really pleasantly surprised to see this option for a gift card from their website.

This gift card is extra! NYDJ gets all of the points for presentation here. You receive a beautiful box with a purple ribbon to tie it closed, and when you open it, you get a presentation of a gift card for $124 (standard price for NYDJ items), and a measuring tape so that you can be sure to order the right pair for the perfect fit.

This is a next-level gift card. The presentation alone brings an air of importance and consideration to the gift, even though buying it was as simple as buying a basic one on the cardboard backing.

This is the kind of elevated experience that I want from brands. The gift card + measuring tape here isn’t earth-shattering, but the presentation is wonderful and is beyond what we have come to expect.

Every brand should be trying to reach “beyond what we have come to expect.”

Congratulations to NYDJ on this effort. I hope it is intensely successful.

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Thanksgiving 2017

by Jamie Sanford on November 23, 2017

Here we go again, with the time flying by more quickly than any of us would like. The holidays have officially arrived.

It seems like the right time to revisit my gratitude practice and how it is going. I will admit to not often enough focusing on it, but I still benefit from the foundation of gratitude that I built for myself. I am, in general, extremely grateful for all of the things I have received from the universe as well as the things I have that I’ve worked hard to have or achieve.

For anyone who needs help, let’s start with really low-level, basic gratitude stuff. Starting to look at your life a little bit differently will lead you on a different path.

  • You are alive and breathing and reading a blog post. You can breathe, and see. How many people have you already outlived?
  • You have a computer or other device with which to read this blog post. Your privilege is starting to show. Do you see where this is going?

Let’s level up a bit. Here are some of my own gratitude list items.

  • According to survey data, 40% of Americans would be in financial crisis if they suddenly were presented with a bill of $400 or more. I am not one of them. Will and I have worked hard to do all of the important adult financial stuff that you are “supposed” to do, and the reason that we can do that is because we make enough money to do so. So many people are not in this scenario.
  • I have a home that is filled with the things I love and the human I love the most in the world.
  • My health, for the most part, is quite good, despite all of my efforts to ruin it. (Hello, upcoming goals.)
  • I have made it to adult life with some of the most amazing friendships intact, with people I’ve known for 20 or more years. What they add to my life is immeasurable.
  • I laugh every day. Multiple times.

I could go in and make this list longer, but that isn’t what this is about. For me, it is being present in the gratitude and having that contribute greatly to my happiness.

I do believe that for many people, happiness is a choice. (Click the link for much more on this topic.) If you focus on things you are unhappy about, you’ll be unhappy about everything. If you focus on the good stuff, you’ll realize just how much good stuff there is, and hopefully you can pair that with recognizing your own luck/privilege/good fortune/whatever you want to call it.

Take an extra moment today to create your own mental gratitude list. Good luck!

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Sephora Stock Issue | Brand Experience Project

by Jamie Sanford on November 20, 2017

Click here for all posts in the Brand Experience Project. This post contains affiliate links, which means I will receive a small commission if you make a purchase after clicking on one of my links.

I’m back at it with another Sephora.com post, unsurprisingly. Sephora is second only to Amazon when it comes to websites that take all of my money.

I have talked about the sale page on Sephora.com before, outlining the issue of “view all but not really.” They still have this issue.

This issue is with the sale page as well. Let’s get into it.

OK, here’s the sale section. What is that item I see? A Make Up For Ever Nude palette? YES PLEASE.

Out of stock. Grrrr.

As someone who runs an e-commerce site, I know that you don’t necessarily deactivate an item as soon as it runs out of stock. But on a product listing page, it’s really disingenuous to not let someone know that the product is out of stock. Is it a ploy for more page views? I can’t understand why that would be a big concern for Sephora, their business appears to be booming.

It would be simple enough for Sephora to activate “add to cart” buttons on the product listing page, and those buttons would also show items as out of stock when they are out of stock.

Perhaps things that aren’t a game changer but COULD be fixed are not on Sephora’s priority list. I would love to see tweaks made to make their site easier and faster to use.

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2017 Birthday Wishlist

by Jamie Sanford on November 15, 2017

This post contains affiliate links, which means I will receive a small commission if you make a purchase after clicking on one of my links.

It’s that time again! My birthday is in a few weeks. Birthdays aren’t as exciting as I get older, but since Will and I have birthdays that are 2 days apart, we generally just celebrate each other with a swanky dinner and a day off from our jobs.  I do love a wishlist though, so here we go with 9 things I would not mind receiving for my birthday.

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Sephora VIB Sale Picks and Wishlist | November 2017

by Jamie Sanford on November 10, 2017

The Sephora VIB sale event is back!

If you are a Sephora VIB member (it’s free to join), you can get 15%-20% off this weekend at Sephora and Sephora.com. I will definitely be stocking up on some products that I always need to replenish but are generally never on sale.

Check out the box below for my own wishlist as well as some tried and true favorites. Happy shopping!

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