Ulta Password Change Email | Brand Experience Project

by Jamie Sanford on October 12, 2017

Click here for all posts in the Brand Experience Project.

Another email today, but I want to talk about both the email itself, and the action that Ulta has taken here. Take a look at the email and let’s discuss.

OK, here we go.

Design

I love this email’s design. I love a good combination of fonts and recognize the ability to do that is a skill that not everyone has. The color scheme is very on-brand for Ulta, and I find the email to have the perfect balance of images paired with what is approaching too much text. I’ll give them a pass because it is an important message.

Content

I have not received too many “we are forcing a password change on you” emails, and the feeling I have is a mixture of “thanks” and also “wait, is there a reason for this that you aren’t telling me?”

This is certainly a  good way for an e-commerce site that stores credit card data to proactively try and prevent themselves from being involved in any password scandals that can result from people using the same password for everything.

I am naturally suspicious though, so my first thought was that something already happened and they came up with a brilliant way to spin that they changed everyone’s passwords.

Have you received a forced password change from any other e-commerce sites you shop on? Tweet me about it.

Save

Save

Save

{ 0 comments }

Thanks for coming by to visit JamieSanford.com. If you enjoyed reading this post, please follow @JamieSanford on Twitter, subscribe to the RSS Feed or subscribe via email so you'll always be updated of my latest posts! Just enter your email address below and click the Subscribe button.

Sephora Play Box Packaging | Brand Experience Project

by Jamie Sanford on October 4, 2017

Click here for all posts in the Brand Experience Project.

It’s been some time since I’ve reviewed order packaging, which was previously a symptom of not having ordered from new retailers. However, I recently signed up to receive the Sephora Play Box, and the packaging is so excellent that I felt compelled to share it.

Sephora packaging is mostly great to begin with, but they have taken advantage of the opportunity to create something that will be the same size every month, so it is highly customized. Let’s take a look.

Customized and striking!

OK, this is what REALLY sold me. The tape on the box is custom tape, so that you can barely see it. This wasn’t necessary but is AMAZING. I can’t tell you how happy this tape makes me as someone who is highly invested in commerce.

They are clearly committed to the black, white, and red color palette for the outer packaging. You receive this card to get 50 extra points if you go into the store, and the backing folds open to give you details on each product in the bag!

Not only is this super cute, but this is an item in the box that you can use again. (The premise of the box is that you receive a number of deluxe beauty product samples each month.)

Little touches like an extra mention of the Play URL are not necessary, but create a pop of color in the bottom of the box, and are informative. When this box is being reprinted, I would like to see something here prompting the customer to leave a review of the box online, including a URL of where to do that.

Here are the samples included in this month’s box. I was impressed by the size of the liquid lipstick and the brow gel. These will actually last a while, and I think that the box might be well worth the price.

However, for this inaugural box in my subscription, the packaging is what really made my day. Congratulations to Sephora for recognizing the value in impressive, customized packaging.

Save

Save

{ 0 comments }

Thanks for coming by to visit JamieSanford.com. If you enjoyed reading this post, please follow @JamieSanford on Twitter, subscribe to the RSS Feed or subscribe via email so you'll always be updated of my latest posts! Just enter your email address below and click the Subscribe button.

My Favorite Tom Petty Song

by Jamie Sanford on October 3, 2017

Rest in peace, Tom. Thank you for the music.

{ 0 comments }

Thanks for coming by to visit JamieSanford.com. If you enjoyed reading this post, please follow @JamieSanford on Twitter, subscribe to the RSS Feed or subscribe via email so you'll always be updated of my latest posts! Just enter your email address below and click the Subscribe button.

Link Tank #45

by Jamie Sanford on September 30, 2017

Click here for all of the link posts on JamieSanford.com.

Drag queens are bringing the world together, and nothing could make me happier.

Some Floridians were funny in their storm prep for Hurricane Irma.

5 facts that you might not know about Tori Amos. I am excited for Tori’s new album.

I knew I wasn’t the only one who was incredibly disappointed that David Fincher’s version of The Girl With The Dragon Tattoo wasn’t continued.

I think I only went to Action Park once when I was young, which is terrible for me because it was super famous to NJ kids. And also super dangerous and terrifying.

Taylor Swift can’t be the victim and the villain. TRUTH.

Small lifestyle habit changes that will help you save money.

This is relevant again, and really always. I don’t know how to explain to you that you should care about other people.

The people I love in this world are those who are so into what it is that they are into and they commit 100%. Here’s a vampire royalty wedding!

10 snapshots to keep in your phone’s photo album.

I am grateful for this person who made playlists of what music was played in Gap stores in the 90s.

Everything you need to know about digital photography in one course!

Save

Save

{ 0 comments }

Thanks for coming by to visit JamieSanford.com. If you enjoyed reading this post, please follow @JamieSanford on Twitter, subscribe to the RSS Feed or subscribe via email so you'll always be updated of my latest posts! Just enter your email address below and click the Subscribe button.

Click here for all posts in the Brand Experience Project.

Tone-deafness in promotional emails isn’t new. I was reminded recently that it isn’t just about making tone considerations when you’re composing new emails, but to be mindful of previously created or scheduled content that may suddenly become either very strange or just not appropriate for a certain time frame.

Case in point, I got this email from Sonesta on Friday, September 8th. This was not a day after we were bombarded with news and images regarding absolute devastation on the island of St. Maarten.

I absolutely understand the concept of scheduled email content, as I create it myself, but whoever is in charge of said content also needs to be aware of major events in the world, particularly those that are impacting your business. Scheduling content is great, but the price you pay is having content go out at inappropriate times. There are many unfortunate news events in the world that take place, where brands sending out happy emails about sales and whatnot just feels wrong to me as a consumer, so I have a process in which I check my plan for scheduled content as soon as I think something relevant has happened.

It’s a question of appropriateness and tone once again, and seems to be especially ridiculous when this message is from the company that owns a property in a place that has been destroyed. I have been to St Maarten and it was so beautiful. I hope that the islanders are able to recover and flourish once again, as quickly as is possible.

Save

Save

Save

Save

{ 0 comments }

Thanks for coming by to visit JamieSanford.com. If you enjoyed reading this post, please follow @JamieSanford on Twitter, subscribe to the RSS Feed or subscribe via email so you'll always be updated of my latest posts! Just enter your email address below and click the Subscribe button.