Link Tank #52

by Jamie Sanford on January 25, 2019

Click here for all of the link posts on JamieSanford.com.

It’s almost February already!

The dresses from the Spring Viktor & Rolf show need to be seen and appreciated.

There’s being extra, and then there’s buying a chest full of macarons for $900.

I was sort of surprised at this piece on Song of Style, but really enjoyed it nonetheless. The Critical Issue Virgil Abloh is Solving.

These drone photos by Martin Sanchez are breathtaking.

The Tasty 101 video series is great, and this pie video is really informative. We actually made their ultimate chocolate cake and it did NOT disappoint.

I don’t need convincing about the enduring appeal of Nine Inch Nails, but there’s an article on it anyway.

Flamingo foster parents! So cute.

Over 10 years since Lady Gaga entered the scene with next level pop music! Here’s a look back at The Fame era.

This article on the costume development for BlacKKKlansman is fascinating.

I love pop culture references in art pieces. This store on Etsy is dedicated to pieces inspired by The Big Lebowski, which barks right up my tree.

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Tory Burch New Year Email | Brand Experience Project

by Jamie Sanford on January 16, 2019

Click here for all posts in the Brand Experience Project.

In follow-up to my previous post about the Year in Review email from Lyft, I’m back now with a Tory Burch email to wish me a happy new year. Unlike the Lyft email, this is not personalized to me, but still feels like a personal note from the founder and namesake, Tory Burch.

The only issue I take with this messaging is that it is extremely top-line and vague. I would almost prefer more information in this email with some links to more information about their philanthropic projects, as I’m sure they’ve created content around those efforts. I do really like the message of “here’s to a year of travel, color, and giving back,” as it feels extremely on-brand for Tory Burch, in aesthetic and company reputation.

I’m including the whole email below, but everything under the happy new year message is fairly standard e-commerce email content. I do feel that it takes away from the overall message of the email to include such basic content after such a specific message at the top. Ultimately, I would have preferred that this email be paired with more content about the Tory Burch Foundation, and for them to have left the shopping links for next time.

Take a look at this Tory Burch email below.

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Lyft Year in Review Email | Brand Experience Project

by Jamie Sanford on January 10, 2019

Click here for all posts in the Brand Experience Project.

It may be too late to say “happy new year,” but it is not too late to talk about new year content.

Today I wanted to share the email I received from Lyft, with a recap of my use of their service in 2018. I’ve seen these from a number of brands, but the content of this one really struck the perfect balance of personalized information about my own use of this service and company information. Included here is information on how to better use Lyft, what Lyft is up to in terms of their philanthropic efforts, where Lyft service is available, interspersed with specific information about my stats for 2018.

I don’t get a lot of emails from Lyft that aren’t related to specific usage of their service, but I opened this one as it totally played into me wanting to know more about me. The personalization of this email was super effective at pulling me in, and in the meantime, taught me a bit more about Lyft as a company.

What I do notice and appreciate is that nothing here is about money spent on this service. Why bring you down with a reminder of how much money you spent? December is generally a spendy month for many people, so a reminder about having spent $X over the course of the year on rides isn’t going to help anyone. Good move on Lyft’s part.

I would like to see other companies create this kind of recap of my own activity with their service or store. I am slightly concerned that for some customers, it would backfire into letting them know that they might be shopping a bit too much, or taking Lyfts a bit too much, but the avoidance of including dollar amounts is a key point.

Scroll down to take a look.

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My Picks from the Pier 1 Holiday Clearance Sale

by Jamie Sanford on December 28, 2018

It’s late December, which means it is time to stock up on cute holiday decor for next year at wonderfully-reduced prices. Pier 1 Imports always has a great selection of beautiful and sometimes very quirky holiday items, but the prices they start at tend to be quite high for something you will likely only see for a few weeks each year.

Now is the perfect time to shop their holiday clearance event, with up to 60% off on holiday items! I was extra excited to see that they have fall/Halloween items still available as well.

Here are some of my favorite items included in the sale. Happy shopping!

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2018 Holiday Beauty Wishlist

by Jamie Sanford on November 17, 2018

This post contains affiliate links, which means I will receive a small commission if you make a purchase after clicking on one of my links.

2018 has flown by (and yet also dragged somehow), and the holiday season is upon us. I was recently asked to provide some gift ideas, and of course, it triggered the idea to get on my own holiday wishlist posts for the blog.

First up, beauty items! (All of the links are in the widget at the bottom.)

I’ve got some products in here that are tried and true.

  • The Peter Thomas Roth retinol serum is a favorite, it goes on under moisturizer before bed.
  • Alien by Thierry Mugler is a top 5 fragrance for me, one that I don’t wear nearly enough as my husband is not the biggest fan. (This is a real struggle, because I mostly do beauty things for me and not anyone else, but I also don’t want him to smell me and think “eww.”) It smells delicious though.
  • MAC Haute and Naughty mascara is one that I haven’t used in a while, and actually miss—the two options for applicators is genius!
  • Yves Saint Laurent Black Opium is another top 5 fragrance, and no one in my household objects to it, so it’s a winner all around.
  • Kiehl’s Creme de Corps, a classic choice. It’s effective, the scent is mild and unmistakably Kiehl’s, and I will continue to restock it.
The rest of the products are things I haven’t tried yet but would love to.
  • Lancome Advanced Genifique serum. I actually did try a sample of this and it was wonderful. It’s quite expensive though, which has always stopped me from being able to press the purchase button.
  • Dior Beauty Lip Balm. Just look at that pink color! I can feel my hydrated lips already.
  • Dior Forever foundation. Just another foundation to try with high expectations that will hopefully deliver.
  • Tom Ford Creme Color for Eye. (The color Spice is my favorite.) I’ve seen YouTubers put one of these and nothing else on their eyelids and look amazing, so I expect that paying $46 for a single cream eyeshadow will do the same. Seriously though, I haven’t purchased one of these because I can generally buy a whole eyeshadow palette for around the same price.
  • La Mer Body Cream and Lip Balm. I only found out recently that Sephora won’t give you a La Mer sample. I think they used to, so I’m guessing that they were giving out too many? I really wish that La Mer would invest in creating tiny samples for purchase, because I would love to try their products, but the price of admission is so high that it isn’t likely. If I put the cream on and it changes my life, I might be more willing to splurge in the future.  The Lip Balm is $60, and I am curious as to what is in there that makes it worth $60.
  • Charlotte Tilbury, The Rock Chick Look Set. A tiny bit of savings from buying the items individually, you get all of the pieces for $230. I’ve heard nothing but amazing things about Charlotte Tilbury products, and there’s no way I am not going to choose the one that will give me black eyeliner and dark shadow for a smoky eye, paired with a nude lip option. I’m into it.

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