Sephora VIB Sale Picks and Wishlist

by Jamie Sanford on April 23, 2019

The Sephora VIB sale is back!

As in years past, Sephora is back with this event.The discounts are as follows for this year!

Rouge members get 20% off with code HEYROUGE April 26-May 6

VIB members get 15% off May 2-May 6

Beauty Insiders get 10% off May 2-May 6

This is a great time to try something new that you haven’t pulled the trigger on, or to stock up on a favorite product that you know you will re-purchase anyway.

I’ve created the widget below with a combination of favorite products that I would definitely recommend, and a few things I’ve been interested in trying and might pick up during this sale event.

I am most excited for the new Milk Makeup Hydro Grip Primer Stick, the NARS Orgasm lip tint, and the Shiseido Refreshing Cleansing Water.

Check them out below, and tweet me with your picks of products for the Sephora VIB Sale.

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Universal Standard is a brand that I do like, but don’t LOVE. I appreciate their mission to dress all bodies in size 0-40, because that isn’t happening enough, but I do wish that there were more items available and that they had a bit more variety in style.

A further exploration of that is for another time. For now, I wanted to briefly explore the size dropdown menu on Universal Standard product pages.

Here is a typical product page. This time for these cute Sava jeans.

On the right are the typical buttons, for selecting your size and then to add the item to your cart.

Here’s where I get confused. How is this the choice that they have made regarding the size dropdown? With so many sizes available, why has no effort been made to abbreviate the effort to find a larger size? There is clearly plenty of space to create columns in order to avoid this.

I was especially surprised to see this clunky presentation of size choices when I saw this “quick shop” feature on a page with a number of products:

This DEFINITELY needs to be replicated on the individual product page. It’s much cleaner and more concise than the incredibly long, space-wasting dropdown that is currently on the website.

Let me know how you would improve this dropdown on Twitter or in the comments below.

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DogTuff.com Design Issues | Brand Experience Project

by Jamie Sanford on March 22, 2019

Click here for all posts in the Brand Experience Project.

My parents have a newish puppy, and when I visited recently, became acutely aware that the toughest toys ever are necessary for even a 12-pound Boston Terrier. More interest in finding toys that will take longer for him to destroy led me to DogTuff.com.

I have some thoughts based on the screenshot above.

  • Logo
    • I find it a bit hard to read and wish it was bigger. I do understand that with the other choices made in the header that there is not much room to increase logo size.
  • Header Offers
    • I absolutely understand the reasoning behind putting information about free shipping and a discount in the header so that it appears on each page, but there is a LOT of information here, and it might be too much for someone to stop and read instead of skipping to the shopping part.
  • Need Help/Phone Number
    • If the phone number is in white font over a black background, why have the messaging above it in grey? It seems like a weird time to suddenly be subtle.
  • ‘Top Picks” and “Hot” Flags
    • Something else I think is crowding the situation and isn’t necessary. I think that if a customer has made it to a website called DogTuff.com, they probably have an idea of why they are visiting. There is already so much happening in this header, I think the labels could be sacrificed and the customers will still be able to navigate without issue.
  • Show (number) Dropdown
    • How is there not an option to show all?! If not show all, there should be a review of the average number of items per category to determine the best options for how many items to view per page. I can attest from years of experience in e-commerce to knowing that many people prefer an option to view all results.

Here’s another screenshot to discuss another dropdown:

  • “Sort By” Dropdown
    • What does “position” mean here? There is absolutely no indication, and it is the default option on this main page for “chew toys.”
    • I am also not sure that Product Name and Color are best used as sorting tools in a dropdown, I would rather see a filter on the left side to choose a color or a product type.
    • Price is an obvious choice here, but I would like to see options for “Price Low to High” or “Price High to Low” instead of relying on the small arrow to the right for the customer to control that function.

That’s all I have on this for now. I love this website – toys that take your dog longer than 30 minutes to eviscerate are good! I am, however, generally always interested in creating the most value in terms of customer experience with the least possible amount of clutter on the screen.

Let me know your thoughts in the comments or tweet me!

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My Sports Podcasting Debut

by Jamie Sanford on March 12, 2019

My love for Formula 1 has never waned, and I’ve recently made my podcasting debut, talking about the new season of Formula 1 on the Sports Landing podcast. In the episode dated 2/25/19, Phil and I talk about the new cars, driver changes, and the excitement of getting into Formula 1 as a sport.

Click here to listen to Sports Landing on iTunes  |  Click here to listen to Sports Landing on Spotify

 

Thanks to Phil for having me on the show!

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Check out all of my Product Picks here. If you want to see all of the products I’ve reviewed (not just the ones I like), click here for Reviews.

I’ve talked about makeup plenty of times on this blog before, but it was only this week when I pulled out a trusty product that I realized that I hadn’t written about it.

This is the Make Up For Ever Camouflage Cream Palette.

If you’ve been here before, you won’t be surprised to know that I have the lightest option, palette #1.

Here’s the info on this palette:

This multi-use cream palette is ideal for color correcting discoloration, concealing dark under-eye circles and spot imperfections, or, just use it to highlight and sculpt your features.Camouflage cream provides full coverage with an easy to blend, lightweight and creamy texture. Each palette contains 5 shade combinations with an assortment of color correctors and concealers. This creamy formula is buildable so you can layer multiple shades to customize your make up result. Available in 5 shade harmonies to target every skin tone, choose your perfect palette for a flawless, even complexion.

I wish I remembered which YouTuber or article introduced me to this palette. It had to have been at least 5 years ago, and it immediately shot to holy grail status.

I am lucky enough to not have to deal with blemishes that often, but when I do, this palette is my go-to for concealing.

Mostly I tap on a tiny bit of the green first, to offset the redness, and then I take one of the darker skin tones and tap that over the top. (I almost exclusively use my middle or ring finger to apply this product.) This product is quite thick and a light hand is needed, or you will quickly overdo it. I then follow up with my regular application of liquid foundation with a beautyblender, I am careful to not wipe away the concealer when I am applying foundation. I simply dab and blend the foundation with the patented bouncing of the beautyblender.

I set as usual with the Coty Airspun, and sometimes take a smaller detail brush and apply a bit of extra setting powder over the problem areas and let it bake for a while before brushing away the excess.

I would note that I’ve never used this product like a traditional concealer. I have learned from the gurus that using an undereye concealer to cover blemishes is almost always a bad idea, because you are generally adding light to your undereye area and you don’t want to brighten an area with a blemish! The colors in this palette are nowhere near as light as my foundation, but it works because I’m able to cover it. Essentially, what this product does is to help cancel out whatever issue you are having. The camouflage name is fitting.

I have also tapped the green over my cheek redness in the past, but I did not have a great experience with how my foundation looked over this product having been used on a much larger area of my face. I think spot concealing is where the Make Up For Ever Camouflage Cream Palette really shines.

At $42, this is the most money I’ve ever spent on concealer. However, for when I need it, there is no substitute for it’s incredible coverage and staying power.

Tweet at me with your favorite concealer!

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