Click here for all posts in the Brand Experience Project.

Another short post. I saw this when shopping recently and was reminded of the importance of reviewing your site design choices on different devices.

While I greatly improve the flash sale that Torrid held (you click on a link in an email and are presented with a discount of between 30% and 50% off), I was surprised at how obtrusive this banner was. As you can see above, I was not able to even see the product names and prices of a single row of products. This was intensely frustrating.

Ways to improve this:

  • Make the banner smaller, condense the information
  • Make the banner collapsible in some way
    • This is potentially the best option, as it will presumably be the most effective way to deal with so many options for screen resolution

This experience was just a reminder for anyone working in web development. I know that a lot of us have gigantic monitors and so we see a lot of the pages we are working on, but checking things out in different displays is indescribably important.

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Sucre New Orleans | In My Travels

by Jamie Sanford on March 6, 2017

To see all of my travel posts, click here.

All images taken with the Sony NEX-6.

Another stop during our trip to New Orleans was Sucre. My personal connection to Sucre is that I have worked in the past with their website developer. The company had a big boost a few years back after being featured on Oprah.

The shop and cafe ended up being lovely in terms of both offerings and design.

It was dark by the time we were able to stop in.

The macarons were front and center, naturally.

Many other confections were also available. The presentation and design in these is also beautiful.

I imagine that signs with ingredient lists are quite important, to alert anyone about potential allergic reactions. These are informative and attractive.

There were many lovely gift options available as well.

We took our box of macarons and wandered off into the rain – we enjoyed them later on as a way to tide ourselves over until dinner. They were intensely delicious.

Happy trails!

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Click here for all posts in the Brand Experience Project.

I just made up (I think) the word “edu-promotional” for this email from Photojojo, that is just too good. Take a look:

Why do I love this email?

  1. There’s no indication about buying the specific product until WAY down in the email, after the helpful content. There is a mention of a lens in step 8, but it isn’t even linked!
  2. Said content is actually useful.
  3. Said content is also humorous and fun.
  4. The button text is great, and not typical.
  5. The DISCLAIMER on the photo at the bottom, because someone is going to say something about it, so why not address it up front in a cute way.

Thumbs up to Photojojo for this email, it’s a winner!

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Loves & Recommendations #1

by Jamie Sanford on February 23, 2017


In an extension of my Product Picks, I wanted to share a regular post about things that I’m enjoying and recommending. Welcome to Loves & Recommendations #1!

To see all of my product picks, click here.

Arctic Fox semi-permanent hair dye.

The 4 oz bottles are $10.99, and the 8 oz bottles are $16.99.

I have been experimenting with fantasy hair over the last 5-6 months, and I switched from using Manic Panic to Arctic Fox after seeing a LOT of great videos on YouTube of regular people using Arctic Fox to get great color. I have a lot more to say about my experience with non-traditional hair colors, and will post about it soon, but spoiler alert, I will be saying great things about Arctic Fox products.

Maybelline Unstoppable Eyeliner in Pewter.

I have been in love with this eyeliner for years, as made evident by this blog post. I bought another one in pewter, because it is my ride or die eyeliner. Available for $5.94 from Amazon.

TurboTax Deluxe.

Boring? Maybe, but I’ve been using it forever and will buy it every year that it makes sense for me to do my own taxes. It is so easy, and once you use it once, everything pulls over to your new return from the previous year. It took me no time at all for federal taxes this year, and until I buy a house and have much more complicated financials, I’m sticking with it. Around $40 on Amazon.

Paine’s Red Cedar incense trees.

I bought these for Will from his Christmas wishlist, and I love them so much that I bought a second box for our home. It smells so woodsy and fire-burn-y (not a word) and I love it. $8.92 on Amazon.

John Frieda Beach Blonde Shampoo and Conditioner.

I first purchased these years ago when a nearby Eckerd story was closing and everything was on sale. Neither Will or I were blonde, but it says on the back that you can use it on any color hair. Will ended up loving these products because they are minty, but for a long time I could not find them. A random search one day, and they are back in our life. What’s weird is that the set of 2 is over $20 on Amazon right now, but you can buy them separately for around $12.

Unique Extra Dark “Splits”

I’m so glad that this brand is getting more exposure! We found these at a farmer’s market a while back, and they are the most polarizing snack I have ever had. Everyone loves or hates them. I love them, and my dad liked them when I gave him some, and I bought a pack of 2 before Christmas and sent him a bag along with keeping one for my house. You can get them for as little as $3/bag on Amazon.

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Vegas New Orleans | In My Travels

by Jamie Sanford on February 20, 2017

To see all of my travel posts, click here.

All images taken with the Sony NEX-6.

We traveled to New Orleans in December, and one of my only required stops was to go to Magazine Street and do some shopping. We ended up shopping for Will in a store called Vegas – funny enough since we were only a few weeks out from our Las Vegas vow renewal.

We not only had great success, but I was super charmed by the aesthetic of the store itself.

It was another grey day in New Orleans, but that’s the perfect time for shopping.

Lovely natural light from these huge windows.

While I was busy enjoying the interior and display designs, Will was shopping and finding great items. The selection in the store was a mix of classic items with those that were a bit more quirky, and brands I had never seen or heard of before. Will ended up buying 2 shirts that are new favorites.

I could not sell Will on the gold jacket.

These hats were perfectly tongue-in-cheek.

The commitment is real when even the business cards are this good.

The happy customer. If you’re in the market for men’s clothing in New Orleans, definitely go and check out Vegas on Magazine Street.

Happy trails!

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