Lyft Year in Review Email | Brand Experience Project

by Jamie Sanford on January 10, 2019

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It may be too late to say “happy new year,” but it is not too late to talk about new year content.

Today I wanted to share the email I received from Lyft, with a recap of my use of their service in 2018. I’ve seen these from a number of brands, but the content of this one really struck the perfect balance of personalized information about my own use of this service and company information. Included here is information on how to better use Lyft, what Lyft is up to in terms of their philanthropic efforts, where Lyft service is available, interspersed with specific information about my stats for 2018.

I don’t get a lot of emails from Lyft that aren’t related to specific usage of their service, but I opened this one as it totally played into me wanting to know more about me. The personalization of this email was super effective at pulling me in, and in the meantime, taught me a bit more about Lyft as a company.

What I do notice and appreciate is that nothing here is about money spent on this service. Why bring you down with a reminder of how much money you spent? December is generally a spendy month for many people, so a reminder about having spent $X over the course of the year on rides isn’t going to help anyone. Good move on Lyft’s part.

I would like to see other companies create this kind of recap of my own activity with their service or store. I am slightly concerned that for some customers, it would backfire into letting them know that they might be shopping a bit too much, or taking Lyfts a bit too much, but the avoidance of including dollar amounts is a key point.

Scroll down to take a look.

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My Picks from the Pier 1 Holiday Clearance Sale

by Jamie Sanford on December 28, 2018

It’s late December, which means it is time to stock up on cute holiday decor for next year at wonderfully-reduced prices. Pier 1 Imports always has a great selection of beautiful and sometimes very quirky holiday items, but the prices they start at tend to be quite high for something you will likely only see for a few weeks each year.

Now is the perfect time to shop their holiday clearance event, with up to 60% off on holiday items! I was extra excited to see that they have fall/Halloween items still available as well.

Here are some of my favorite items included in the sale. Happy shopping!

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2018 Holiday Beauty Wishlist

by Jamie Sanford on November 17, 2018

This post contains affiliate links, which means I will receive a small commission if you make a purchase after clicking on one of my links.

2018 has flown by (and yet also dragged somehow), and the holiday season is upon us. I was recently asked to provide some gift ideas, and of course, it triggered the idea to get on my own holiday wishlist posts for the blog.

First up, beauty items! (All of the links are in the widget at the bottom.)

I’ve got some products in here that are tried and true.

  • The Peter Thomas Roth retinol serum is a favorite, it goes on under moisturizer before bed.
  • Alien by Thierry Mugler is a top 5 fragrance for me, one that I don’t wear nearly enough as my husband is not the biggest fan. (This is a real struggle, because I mostly do beauty things for me and not anyone else, but I also don’t want him to smell me and think “eww.”) It smells delicious though.
  • MAC Haute and Naughty mascara is one that I haven’t used in a while, and actually miss—the two options for applicators is genius!
  • Yves Saint Laurent Black Opium is another top 5 fragrance, and no one in my household objects to it, so it’s a winner all around.
  • Kiehl’s Creme de Corps, a classic choice. It’s effective, the scent is mild and unmistakably Kiehl’s, and I will continue to restock it.
The rest of the products are things I haven’t tried yet but would love to.
  • Lancome Advanced Genifique serum. I actually did try a sample of this and it was wonderful. It’s quite expensive though, which has always stopped me from being able to press the purchase button.
  • Dior Beauty Lip Balm. Just look at that pink color! I can feel my hydrated lips already.
  • Dior Forever foundation. Just another foundation to try with high expectations that will hopefully deliver.
  • Tom Ford Creme Color for Eye. (The color Spice is my favorite.) I’ve seen YouTubers put one of these and nothing else on their eyelids and look amazing, so I expect that paying $46 for a single cream eyeshadow will do the same. Seriously though, I haven’t purchased one of these because I can generally buy a whole eyeshadow palette for around the same price.
  • La Mer Body Cream and Lip Balm. I only found out recently that Sephora won’t give you a La Mer sample. I think they used to, so I’m guessing that they were giving out too many? I really wish that La Mer would invest in creating tiny samples for purchase, because I would love to try their products, but the price of admission is so high that it isn’t likely. If I put the cream on and it changes my life, I might be more willing to splurge in the future.  The Lip Balm is $60, and I am curious as to what is in there that makes it worth $60.
  • Charlotte Tilbury, The Rock Chick Look Set. A tiny bit of savings from buying the items individually, you get all of the pieces for $230. I’ve heard nothing but amazing things about Charlotte Tilbury products, and there’s no way I am not going to choose the one that will give me black eyeliner and dark shadow for a smoky eye, paired with a nude lip option. I’m into it.

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Spotify Election Playlist | Brand Experience Project

by Jamie Sanford on October 31, 2018

Click here for all posts in the Brand Experience Project.

I’m back today with another quick post – an excellent promotion of our upcoming election by Spotify.

Here’s a link to the playlist on Spotify.

I really enjoy this idea. I appreciate any and all efforts to encourage people to vote, and this mention by Spotify that I received on my phone isn’t at all telling me which way to vote, but encouraging me to do so nonetheless, with a playlist of songs that are “uniquely popular” in New Jersey.

I would like to know more about how this information is determined (how much more popular are these songs in NJ than they are in other states?), but this might be expecting too much. The bottom line is that I still think this effort by Spotify hit the correct tone and timing.

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Click here for all posts in the Brand Experience Project.

It’s been a while!

I had to acknowledge this effort from a brand I know and love, Excedrin. Excedrin was the go-to choice for headaches in my household growing up, and so there is always a giant bottle of it in my home now.

I saw this Instagram post today and was intrigued. It’s Tan and Antoni from Queer Eye!

This is a brilliant idea. It makes complete sense to associate headaches with common triggers, and this particular choice of spokespeople is relevant and far-reaching. We all get headaches!

Here’s a look at the packaging on the Excedrin website:

Unfortunately handled was the page where you could sign up to receive a free sample of Excedrin Extra Strength with the limited-edition packaging. I filled out too many fields before finding out that they were apparently out of the free options.


The Excedrin team should have been ready to edit this page to alert visitors that they had run out of the giveaway items. It’s a miss in a day full of fun branding wins.

Which package would you pick if you had to choose the one that best fits you?

Here’s a news article covering the variety of content associated with this promotion.

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