Colourpop Product Photos | Brand Experience Project

by Jamie Sanford on September 26, 2019

Click here for all posts in the Brand Experience Project.

I was recently shopping on Colourpop’s website, and was specifically looking at glitter gel, like you do. I got to this product called Trippin on Skies, and had an unfortunate experience with product photos. Let’s get into it.

Here’s my first view of this product page. I’m purposely leaving the bit of box at the bottom of this screenshot. The colors of this product make it a bit difficult to translate, but the photography is good. I found myself immediately wishing to see swatches of this product on actual humans.

I scrolled down a bit and I get to this second image of the product, this time with the box. This is great and I think more companies should show the packaging of items that they sell, but I’m immediately disappointed that there isn’t a swatch image. Many beauty brands have realized that product swatches on a variety of skin tones is the way to go, and with this product, I really wanted to see what it would look like swatched on skin.

I am now to the bottom of the photo area of the product listing, and so I think there are no more photos to see.

Unrelated to the main topic here, but what I would REALLY like to see with products like a glitter gel that probably builds as you apply more are images with one coat, 2 coats, and 3 coats of the product on each skin tone.

Luckily, I scroll down a bit more and see a slider of what may be customer images? Colourpop is using Yotpo to collect reviews and it appears that they are also collecting customer images. Clicking on these images shows me that the images above show the use of the Glitterally Obsessed glitter gels, and the center image shows the actual product that I was reviewing.

This is a huge miss by Colourpop:

  1. There should be some indication in the top images about more images, perhaps “scroll down to see this product in action!” or something similar?
  2. Better yet, find a way to incorporate images of this product from the feed into the actual product image area on the page. Tag the image with the creator’s name or handle. Ask them for permission to use the image in this way – perhaps feature on social channels or in a promotional email as well.
  3. Utilize the standardized layout of showing small versions of the available product images and letting the user use the thumbnails to work their way through the options. This would help to keep everything in a single screen – these screenshots are from a 24-inch monitor and so the way this content is spread out seems a bit unnecessary.

Colourpop has good products, and their business seems quite successful, but there are improvements to be made on these product pages.

{ Comments on this entry are closed }

Thanks for coming by to visit JamieSanford.com. If you enjoyed reading this post, please follow @JamieSanford on Twitter, subscribe to the RSS Feed or subscribe via email so you'll always be updated of my latest posts! Just enter your email address below and click the Subscribe button.

Link Tank #54: Home and Interior Shopping Edition

by Jamie Sanford on September 9, 2019

Click here for all of the link posts on JamieSanford.com.

I recently bought a house with my husband, and have done more shopping than I expected to, and spent way more money than I expected as well. I’m told that all of this is normal.

So, what did I buy? Let’s get into it!

Zinus Suzanne Metal and Wood King Bed Frame. I will never regret upgrading to a king bed, I love it!

Command Picture-Hanging Strips. I’ve only used one set of these so far, but they were great. I’ll circle back when I decide to remove them from the wall.

BN-LINK Wireless Remote Control Outlet Kit. We got these to sort out selected outlets that don’t have a switch affiliated with them. A cute and simple solution.

Thermacell Mosquito Repelling Lantern. This was recommended by a colleague and we think it works? Plus, it’s cute.

Generic magic eraser sponges, set of 50! I think now that I might not have needed 50, but I have a basement for storage and now I won’t have to buy any more for at least a few years.

Krud Kutter, as recommended by Apartment Therapy. It doesn’t have a terrible smell and does good work in the kitchen!

Gorilla Grip Gripper Pad, for under the rug in my dressing room. So far, this is working excellently.

Marble-look contact paper. I had to recover the shelves in my linen closet, and this did the trick! It’s a bit more expensive than some of the other options online, but the quality is really great.

I have more items that I’ve purchased, naturally, but I intend to create some future posts about creating spaces in my home from start to finish, something I haven’t had so much experience with before!

{ Comments on this entry are closed }

Thanks for coming by to visit JamieSanford.com. If you enjoyed reading this post, please follow @JamieSanford on Twitter, subscribe to the RSS Feed or subscribe via email so you'll always be updated of my latest posts! Just enter your email address below and click the Subscribe button.

Click here for all posts in the Brand Experience Project.

I am a new homeowner, and planning to move into said house comes along with a LOT of shopping. It sounds fun, and mostly is, but I have seen some unfortunate e-commerce shopping experiences. One of them is a quick one that I saw recently on AllModern.com.

Look at this beautiful area rug! I am into it, and I just had some hardwood floors refinished so I need to find a beautiful way to protect them a bit. However, then I clicked “select rug size” and saw this menu:

There are no sizes. There are no sizes on the size menu!

This appears to be an issue on the site in general, because this rug’s page also has the same problem.

I can’t imagine I am the first person to run into this issue! I truly love that rug and would like to purchase it, but I do need to know more about the size options. Luckily, it should be a fairly quick fix for AllModern.com to implement.

*UPDATE*

Within one day of sharing this blog post with AllModern.com on Twitter, they have fixed this issue on their website! I love how responsive they were.

{ Comments on this entry are closed }

Thanks for coming by to visit JamieSanford.com. If you enjoyed reading this post, please follow @JamieSanford on Twitter, subscribe to the RSS Feed or subscribe via email so you'll always be updated of my latest posts! Just enter your email address below and click the Subscribe button.

Link Tank #53

by Jamie Sanford on April 29, 2019

Click here for all of the link posts on JamieSanford.com.

DONE! Brook Lynn Hytes with one of the best runway presentations on Drag Race, EVER!

Chefs tell you how to doctor brownies up when you are using a boxed mix.

I am not a hoarder and can part with a ton of things without issue, but I do have the issue of “I bought this and haven’t used it as much as I would have liked, so I can’t toss or donate it” and blog posts like this one about identifying which kitchen items are actually getting used and getting rid of the rest are quite motivating.

The best Instagram accounts for vintage home stuff.

If you like makeup at all, you should watch RawBeautyKristi try out magnetic eyeliner and lashes because it is everything. You have to watch all the way to where she simulates wind with a blowdryer.

Watch Cardi B’s stylist travel to Paris to find Mugler looks for the Grammys, and then all of the other prep to get it all ready for Cardi to wear.

This closet is an IKEA hack for the ages! I’m obsessed with the color.

This creamy dijon chicken looks divine.

This Lifehacker instructional on how to go through the process of deleting your Facebook is one to save for the future. I haven’t removed myself from Facebook yet but it seems inevitable.

{ Comments on this entry are closed }

Thanks for coming by to visit JamieSanford.com. If you enjoyed reading this post, please follow @JamieSanford on Twitter, subscribe to the RSS Feed or subscribe via email so you'll always be updated of my latest posts! Just enter your email address below and click the Subscribe button.

Sephora VIB Sale Picks and Wishlist

by Jamie Sanford on April 23, 2019

The Sephora VIB sale is back!

As in years past, Sephora is back with this event.The discounts are as follows for this year!

Rouge members get 20% off with code HEYROUGE April 26-May 6

VIB members get 15% off May 2-May 6

Beauty Insiders get 10% off May 2-May 6

This is a great time to try something new that you haven’t pulled the trigger on, or to stock up on a favorite product that you know you will re-purchase anyway.

I’ve created the widget below with a combination of favorite products that I would definitely recommend, and a few things I’ve been interested in trying and might pick up during this sale event.

I am most excited for the new Milk Makeup Hydro Grip Primer Stick, the NARS Orgasm lip tint, and the Shiseido Refreshing Cleansing Water.

Check them out below, and tweet me with your picks of products for the Sephora VIB Sale.

{ Comments on this entry are closed }

Thanks for coming by to visit JamieSanford.com. If you enjoyed reading this post, please follow @JamieSanford on Twitter, subscribe to the RSS Feed or subscribe via email so you'll always be updated of my latest posts! Just enter your email address below and click the Subscribe button.