Photojojo Edu-Promotional Email | Brand Experience Project

by Jamie Sanford on March 1, 2017

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I just made up (I think) the word “edu-promotional” for this email from Photojojo, that is just too good. Take a look:

Why do I love this email?

  1. There’s no indication about buying the specific product until WAY down in the email, after the helpful content. There is a mention of a lens in step 8, but it isn’t even linked!
  2. Said content is actually useful.
  3. Said content is also humorous and fun.
  4. The button text is great, and not typical.
  5. The DISCLAIMER on the photo at the bottom, because someone is going to say something about it, so why not address it up front in a cute way.

Thumbs up to Photojojo for this email, it’s a winner!

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