Sedona Lace Promotional Emails | Brand Experience Project

by Jamie Sanford on June 1, 2017

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I was introduced to Sedona Lace, a makeup brush manufacturer, a few years ago. I believe I heard about them because a beauty YouTuber mentioned that their brushes were great and that they were having a 50% off sale for Black Friday. I got in on the sale, and was not disappointed. These brushes are super high in quality and have definitely improved my makeup application.

You can imagine my disappointment when I keep seeing emails like this one that I’m about to share.

Ouch.

In 2017, I really don’t understand why anyone would still be sending plain-text emails that look like this. The subject line and the discounting goes a LONG way towards bringing customers in, I’m sure, but the presentation is severely lacking. Sedona Lace has great images of their products and should be utilizing them!

I know from experience that the cost of a proper e-mail service provider can not only help to manage customer lists, but makes it incredibly simple to create and distribute promotional emails to customers. I am currently utilizing MailChimp, and have successfully used Constant Contact in the past. However, there are many others to choose from.

I don’t have much else to say about this – it’s simply that I am still surprised to be getting emails that look like this from a brand that, from what I understand, is ONLY sold online, which suggests that their e-mail campaigns are vitally important. I look forward to seeing if Sedona Lace changes their email game in the future.

UPDATE! Sedona Lace has upgraded, only a few days after I wrote this post. See below for their greatly improved email communication. Congratulations on the upgrade, Sedona Lace.

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