brand experience project

Spotify Election Playlist | Brand Experience Project

by Jamie Sanford on October 31, 2018

Click here for all posts in the Brand Experience Project.

I’m back today with another quick post – an excellent promotion of our upcoming election by Spotify.

Here’s a link to the playlist on Spotify.

I really enjoy this idea. I appreciate any and all efforts to encourage people to vote, and this mention by Spotify that I received on my phone isn’t at all telling me which way to vote, but encouraging me to do so nonetheless, with a playlist of songs that are “uniquely popular” in New Jersey.

I would like to know more about how this information is determined (how much more popular are these songs in NJ than they are in other states?), but this might be expecting too much. The bottom line is that I still think this effort by Spotify hit the correct tone and timing.

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Click here for all posts in the Brand Experience Project.

It’s been a while!

I had to acknowledge this effort from a brand I know and love, Excedrin. Excedrin was the go-to choice for headaches in my household growing up, and so there is always a giant bottle of it in my home now.

I saw this Instagram post today and was intrigued. It’s Tan and Antoni from Queer Eye!

This is a brilliant idea. It makes complete sense to associate headaches with common triggers, and this particular choice of spokespeople is relevant and far-reaching. We all get headaches!

Here’s a look at the packaging on the Excedrin website:

Unfortunately handled was the page where you could sign up to receive a free sample of Excedrin Extra Strength with the limited-edition packaging. I filled out too many fields before finding out that they were apparently out of the free options.


The Excedrin team should have been ready to edit this page to alert visitors that they had run out of the giveaway items. It’s a miss in a day full of fun branding wins.

Which package would you pick if you had to choose the one that best fits you?

Here’s a news article covering the variety of content associated with this promotion.

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Click here for all posts in the Brand Experience Project.

Another short and sweet post, because I caught this while shopping recently and it made me giggle out loud, which cannot be said for many product pages on e-commerce websites.

I love this hat, but I love it even more with the snarky description about dry cleaning.


Welcome to adulthood! It is informative while also being a bit shady, in a way that also doesn’t feel judgmental. The best possible tone for any statement. Also completely relevant for the ASOS customer demographic.

Tweet me with your favorite examples of product pages with a side of humor.

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Origins Tax Day Email | Brand Experience Project

by Jamie Sanford on April 17, 2018

Click here for all posts in the Brand Experience Project.

Short one today, because I had to share this email from Origins that made me chuckle.

It’s Tax Day, and the subject line of this email is “Tax Day Is Here! Have You Checked Your Balances?” The email is a big promotional piece on their Checks & Balances face wash. This is so cute and smart and I am all for anything that takes a boring/slightly negative thing and turn it into an opportunity to tie it in with a product promotion. (Please see this blog post about what not to do with sad things like celebrity deaths.)

Good job, Origins!

 

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United Codeshare Email | Brand Experience Project

by Jamie Sanford on March 5, 2018

Click here for all posts in the Brand Experience Project.

I wanted to share a short post today about a recent email experience. I know that I just wrote about United Airlines and being irritated with their website, but I’m back with another issue. This time with an email that my husband Will received from United regarding a flight he booked with United but that was being run through a codeshare partner.

Let’s take a look:

OK. Let’s get into it.

  1. This email is plain text. Really?
  2. There is NO clarification on what “RS and/or its partners” is.
  3. There are no convenient links. The words “(whatever) website” should NEVER appear anywhere without being a link. This is internet 101.

I can’t with this. It is 2018 and this is a MAJOR corporation, in charge of hurling people through the air across great distances. How can this be acceptable?! United, get it together.

Tweet me and tell me your biggest email pet peeve.

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