e-commerce

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I know, anyone who has visited this website before knows that I am no stranger to bringing up my issues with Sephora and their website. Perhaps unsurprisingly, I am back again.

I recently received an email from Sephora, promoting new additions to their Rewards Bazaar, where shoppers can use points they have earned to purchase items.

You see how that says “1,000 available now?” I have been waiting for an opportunity to try out Biossance products, so I clicked this right away.

…only to find out that the product in the email was not actually available. You can see sold-out items in this screenshot, so it seems that they aren’t simply out of stock, but haven’t actually activated this item before sending an email about it to potentially thousands of people.

I reached out to Sephora on Twitter and it went like this:

 

Yikes. This is not the response I would expect, and certainly not one that I would want anyone in my organization to give to a customer experiencing an error on our part.

The first response I received certainly seems either pre-written and automated for any tweets to them mentioning the Rewards Bazaar, or, they have a customer service team trained to use automated responses as often as possible. I understand the interest in maintaining consistent messaging, but a human reading my tweet to them should have realized that I had received an email from Sephora with incorrect information, and responded in a way that made sense.

You can see that at NO POINT was the fact that I received an email promoting something that wasn’t actually available addressed. Not even a “we will let our email team know about this issue” message.

Sephora is a really large company, presumably with a large customer service team to match. I would recommend that they develop a system to sort and perhaps elevate customer messages based on the content of said message.

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I am a new homeowner, and planning to move into said house comes along with a LOT of shopping. It sounds fun, and mostly is, but I have seen some unfortunate e-commerce shopping experiences. One of them is a quick one that I saw recently on AllModern.com.

Look at this beautiful area rug! I am into it, and I just had some hardwood floors refinished so I need to find a beautiful way to protect them a bit. However, then I clicked “select rug size” and saw this menu:

There are no sizes. There are no sizes on the size menu!

This appears to be an issue on the site in general, because this rug’s page also has the same problem.

I can’t imagine I am the first person to run into this issue! I truly love that rug and would like to purchase it, but I do need to know more about the size options. Luckily, it should be a fairly quick fix for AllModern.com to implement.

*UPDATE*

Within one day of sharing this blog post with AllModern.com on Twitter, they have fixed this issue on their website! I love how responsive they were.

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Universal Standard is a brand that I do like, but don’t LOVE. I appreciate their mission to dress all bodies in size 0-40, because that isn’t happening enough, but I do wish that there were more items available and that they had a bit more variety in style.

A further exploration of that is for another time. For now, I wanted to briefly explore the size dropdown menu on Universal Standard product pages.

Here is a typical product page. This time for these cute Sava jeans.

On the right are the typical buttons, for selecting your size and then to add the item to your cart.

Here’s where I get confused. How is this the choice that they have made regarding the size dropdown? With so many sizes available, why has no effort been made to abbreviate the effort to find a larger size? There is clearly plenty of space to create columns in order to avoid this.

I was especially surprised to see this clunky presentation of size choices when I saw this “quick shop” feature on a page with a number of products:

This DEFINITELY needs to be replicated on the individual product page. It’s much cleaner and more concise than the incredibly long, space-wasting dropdown that is currently on the website.

Let me know how you would improve this dropdown on Twitter or in the comments below.

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Origins Tax Day Email | Brand Experience Project

by Jamie Sanford on April 17, 2018

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Short one today, because I had to share this email from Origins that made me chuckle.

It’s Tax Day, and the subject line of this email is “Tax Day Is Here! Have You Checked Your Balances?” The email is a big promotional piece on their Checks & Balances face wash. This is so cute and smart and I am all for anything that takes a boring/slightly negative thing and turn it into an opportunity to tie it in with a product promotion. (Please see this blog post about what not to do with sad things like celebrity deaths.)

Good job, Origins!

 

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I’m back with a packaging review! It’s been a while, but since I had never ordered from Colourpop before, it seemed like a good time to get back into these posts.

I ordered a palette when they had a sale, and it arrived within a few days. Let’s take a look.

Customized with the sticker, but it doesn’t appear to be a custom envelope.

Here’s a look at the back, and also at the bubble-wrapped package contents.

Out of the bubble wrap, we have a little Colourpop catalog/brochure, the packing list, and the palette in its outer box.

Here’s the inside of the brochure and a shot of the very cute note that was also included.

Spoiler alert – this is my favorite thing in this blog post. They label the palette with release dating! Every company should do this!

The front of the All I See is Magic palette. Unfortunately, you can see that some shadow has escaped the palette and smudged on the outer cover of the palette.

Sadly, this is a bit worse on the inside of the palette. There are issues on some of the individual shadows as well. I don’t know if this is because the palette wasn’t padded enough in shipping, or if the formula of the eyeshadows is such that they are fragile and that this is to be expected, no matter the padding for shipment.

This is the back of the palette. This is the thing that bothers me the most. I can accept that there is a cost savings in not printing eyeshadow names on the inside of the palette. These names are on the back of the palette, but the issue is that it is confusing when you have to flip it over to get the names, because if the shade name is behind where it actually lives in the palette is probably not the name?(The color descriptions on the website do clear this up.)

This could be improved in a few ways:

  • If possible, make it work so that the color names can be printed on the inside of the palette
  • Use photos of the actual shades on the sticker on the back to ID colors, to avoid the confusion of the layout
  • Put this sticker on the inside of the palette! These palettes don’t often have mirrors, so the sticker could just be placed there for ease in seeing the shadow names

The back of the palette box has the same information as on the sticker on the back of the actual palette. This all could be a little bit better. Again, I know that Colourpop is known for being budget-friendly for great quality, but I would still prefer that they identify issues like this and work it out so that the experience of their brand is just that much better.

I think Colourpop is a really interesting brand, and they appear to be growing like crazy, so I’m hopeful that they can address issues like these while still being able to maintain the tenets of their brand that has brought them to their current place in the market.

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