makeup

Best of 2017 | Kat Von D Beauty

by Jamie Sanford on January 3, 2018

Happy New Year!

I have more “important” posts to work on, about goals and such things, and I will get to that, but during a discussion of “2017 beauty favorites,” I realized that Kat Von D Beauty is absolutely my favorite makeup brand of 2017.

In addition to new products, I’ve picked up some items that are on their way out that made their way to Marshall’s.

There are links below, but here’s a breakdown of some favorites:

  • Lips: I got a few studded kiss lipsticks at Marshall’s, including in the shade Lovecraft, which is my new favorite lip color. I also picked up liquid lipsticks, including sets of minis. I don’t like having mini versions of most products, but liquid lipsticks are perfect for downsizing.
  • Perfume: Kat Von D Beauty has 2 perfumes, Saint and Sinner. I like them both and have small versions of each one.
  • Face: As Kat Von D Beauty shifted to offering the Shade & Light face palette with interchangeable pans, the originals made their way to Marshall’s, so I picked mine up for half price. I am a contouring newbie, so we will have to see how it goes, but so far, I find these powders to be incredibly blendable and easy to apply lightly so I don’t look like a mess.
  • Eyes: I did not get all of the eyeshadow palettes released this year, that would be too many, but I did pick up some of the Shade & Light Eyeshadow quads at, you guessed it, Marshall’s. It is paint-by-numbers eyeshadow, and is great if you want something super simple and fast, but that still looks like you tried. I also picked up the limited-edition Metal Matte Mini palette, since I have the monster-sized one, and I love it so much, but it is not portable. The mini is a great option, and if you haven’t tried out the Metal Crush eyeshadows, this is the perfect way to try multiple colors at a much better price point. The regular Metal Crush eyeshadows are $21 each, and this palette is $39, so you can see the value.

Links to these products are below. Happy 2018!

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Sephora Stock Issue | Brand Experience Project

by Jamie Sanford on November 20, 2017

Click here for all posts in the Brand Experience Project. This post contains affiliate links, which means I will receive a small commission if you make a purchase after clicking on one of my links.

I’m back at it with another Sephora.com post, unsurprisingly. Sephora is second only to Amazon when it comes to websites that take all of my money.

I have talked about the sale page on Sephora.com before, outlining the issue of “view all but not really.” They still have this issue.

This issue is with the sale page as well. Let’s get into it.

OK, here’s the sale section. What is that item I see? A Make Up For Ever Nude palette? YES PLEASE.

Out of stock. Grrrr.

As someone who runs an e-commerce site, I know that you don’t necessarily deactivate an item as soon as it runs out of stock. But on a product listing page, it’s really disingenuous to not let someone know that the product is out of stock. Is it a ploy for more page views? I can’t understand why that would be a big concern for Sephora, their business appears to be booming.

It would be simple enough for Sephora to activate “add to cart” buttons on the product listing page, and those buttons would also show items as out of stock when they are out of stock.

Perhaps things that aren’t a game changer but COULD be fixed are not on Sephora’s priority list. I would love to see tweaks made to make their site easier and faster to use.

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Ulta Password Change Email | Brand Experience Project

by Jamie Sanford on October 12, 2017

Click here for all posts in the Brand Experience Project.

Another email today, but I want to talk about both the email itself, and the action that Ulta has taken here. Take a look at the email and let’s discuss.

OK, here we go.

Design

I love this email’s design. I love a good combination of fonts and recognize the ability to do that is a skill that not everyone has. The color scheme is very on-brand for Ulta, and I find the email to have the perfect balance of images paired with what is approaching too much text. I’ll give them a pass because it is an important message.

Content

I have not received too many “we are forcing a password change on you” emails, and the feeling I have is a mixture of “thanks” and also “wait, is there a reason for this that you aren’t telling me?”

This is certainly a  good way for an e-commerce site that stores credit card data to proactively try and prevent themselves from being involved in any password scandals that can result from people using the same password for everything.

I am naturally suspicious though, so my first thought was that something already happened and they came up with a brilliant way to spin that they changed everyone’s passwords.

Have you received a forced password change from any other e-commerce sites you shop on? Tweet me about it.

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Sephora VIB Sale Picks and Wishlist | Spring 2017

by Jamie Sanford on April 18, 2017

The Sephora VIB sale event is back!

This post contains affiliate links, which means I receive a small commission if you make a purchase using these links.

April 18-24: VIB Rouge Members receive 15% off on all purchases, in store and online.

April 19-24: VIB members receive 15% off on all purchases, in store and online.

April 20-24: Beauty Insiders receive 15% off on all purchases, in store and online.

To become a VIB member, you have to spend $350 at Sephora in the span of a year. I’ve managed this the last few years by purchasing skincare from Sephora instead of with the individual brands. To become a VIB Rouge member, you have to spend $1000 at Sephora in the span of a year, which doesn’t feel like reality. I’m guessing it is mostly beauty professionals in this category.

So let’s get into it! The list below combines my wishlist or items I would like to pick up, as well as favorites that I might have to stock up on while they are being discounted. I will definitely also be picking up skin care items from Murad and Origins.

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Sephora VIB Sale Wishlist and Product Picks

by Jamie Sanford on November 9, 2016

I can’t believe that I just created a beauty items wishlist without remembering that the biggest sale of the year at Sephora was quickly approaching! I am a VIB member, and will definitely pick a few things up during the sale. If nothing else, it is a great time to replenish stock on things you would buy anyway.

From November 11th through November 14th, you will receive 20% off all in-store and online purchases with code 20VIB.

Here’s my wishlist as well as product picks for items to pick up during the Sephora VIB sale!

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