year in review

Lyft Year in Review Email | Brand Experience Project

by Jamie Sanford on January 10, 2019

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It may be too late to say “happy new year,” but it is not too late to talk about new year content.

Today I wanted to share the email I received from Lyft, with a recap of my use of their service in 2018. I’ve seen these from a number of brands, but the content of this one really struck the perfect balance of personalized information about my own use of this service and company information. Included here is information on how to better use Lyft, what Lyft is up to in terms of their philanthropic efforts, where Lyft service is available, interspersed with specific information about my stats for 2018.

I don’t get a lot of emails from Lyft that aren’t related to specific usage of their service, but I opened this one as it totally played into me wanting to know more about me. The personalization of this email was super effective at pulling me in, and in the meantime, taught me a bit more about Lyft as a company.

What I do notice and appreciate is that nothing here is about money spent on this service. Why bring you down with a reminder of how much money you spent? December is generally a spendy month for many people, so a reminder about having spent $X over the course of the year on rides isn’t going to help anyone. Good move on Lyft’s part.

I would like to see other companies create this kind of recap of my own activity with their service or store. I am slightly concerned that for some customers, it would backfire into letting them know that they might be shopping a bit too much, or taking Lyfts a bit too much, but the avoidance of including dollar amounts is a key point.

Scroll down to take a look.

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2017 Instagram Roundup

by Jamie Sanford on December 29, 2017

It’s that time again. The end of the year, and lots of Instagrams to go through.

Let’s get right into the yearly recap.

After a chill NYE with the boys, we went to our favorite park on New Year’s Day. We would end up on a lot of trips to this park all year.

Pete was in NJ for work, and we had a few chances to hang out.

Wine tasting with the boys.

Back at the park, too warm for a normal winter.

We escaped to Florida for a little trip, and toured the campus of Florida Southern College. You can see my full posts on this experience here.

We also went to the Everglades and took an excellent airboat tour.

We also managed to be there at the right time for a trip to the Florida Strawberry Festival.

Back at home – I took this photo of my favorite immigrant.

Different views of the Flatiron Building.

Estate sailing has not become old yet. Old houses are still the weirdest, most interesting museums.

Dad visited and we went to Rutt’s Hut, because you have to.

I posted about the Met Costume Institute’s “Rei Kawakubo/Comme des Garçons: Art of the In-Between” Exhibition a LOT. It was beautiful.

We had a great evening with Stevie Nicks.

We went to our first air show. (Together, that is.)

We went to a local zoo and William bonded with the budgies.

Back to Florida for a wedding and we finally went to the Giraffe Ranch with Mom and Dad! Look at this beautiful creature! <3

Amazing skies at Mike & Amy’s wedding.

An uneventful July ended with a bang, when I got an email about a surprise Nine Inch Nails show on a random Monday night at Webster Hall.

Random stop at the Gingerbread House, which has seen much better days.

More estate sailing, and another weird thing I should have purchased.

Got together with the girls and selfied with Wadee’ah.

Went to the Hudson Valley Garlic Festival with William, and we had poutine in the cold.

We got fancy for David and Brian’s wedding!

Halloween dinner.

We love the fall. A lot.

Will and I had a photoshoot to feature my forest queen antler headpieces. Images can be seen here.

We ventured out to a different park, this time at Ramapo Reservation.

We went to a most excellent Gary Numan show on Will’s birthday. Here’s a video of one of my favorite songs from the show. Watch out for the arm at the very end. So good.

We have not traveled nearly as much this year as we have in the past few, but I intend on changing that for next year. Here’s to another year of Instagrams!

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2016 Instagram Roundup

by Jamie Sanford on December 30, 2016

As always, I can’t believe it’s time for year-in-review posts!

Let’s go over the best in my Instagram for the year.

Estate sailing was in full effect early in the year. It’s a good way to keep busy on grey winter Saturdays.

It snowed, a lot.

Another estate sale, this time with handpainted garbage cans.

Estate sailing with the boys. Not sure how I would survive without my partners-in-crime.

More estate sale decay.

We had this amazing visitor at my office.

We spent a lot of time in the park system of Bergen County. It was colder this day than we planned for.

You know things are changing when part of the party consists of trying to make the babies smile in unison.

The beginning of warmer weather means more opportunities for Flatiron Building photos.

We located some more of my ancestors in local cemeteries!

We escaped the room!

I planned another random adventure, this time to Penn’s Cave in Pennsylvania.

I made my first flower crown and we went to the NYC pride parade.

We went on a ferry boat in Lake Ontario to a wonderful wedding!

I got to wear one of my favorite dresses EVER.

I visited my friend Wadee’ah and watched her make cake for her custom cake company, Terry’s Heaven-Lee Bakery.

We went to Florida for Nan’s 90th birthday. One day, Will and I invaded her house and we made Pistachio-Rose Clouds, which are super delicious.

Nan’s birthday party definitely had a theme. Mom had been talking about it for 2 years.

We stayed at a house with this view in early August, in Boothbay Harbor, Maine.

We caught some lightning outside of our window. I think this is the best lightning photo I have ever taken! The Sony NEX-6 has served me well.

We took a few trips to the Met, one in particular to see Manus x Machina: Fashion in an Age of Technology.

Still regretting not buying what we called the Chewbacca painting at one of the oddest estate sales that we’d ever been to.

When the light looks like this, you have to take a photo.

I was already obsessed with the Snapchat bee filter, so I had to try it again once I decided to go with turquoise hair.

Will accompanied me to the Martha Stewart Weddings Bridal Market party, where he then indulged me by trying all of the photobooths.

Here’s our family photo at the pumpkin patch/apple farm.

Halloween look number 1 was a complete success. I took an existing headband with battery-powered skulls and turned it into a gothy flower crown.

I fully embraced any and all 90s style throwbacks that I could.

Cooler weather and changing leaves put us back on track for long walks in the woods and on trails.

We went to Las Vegas with 28 other people and renewed our wedding vows for our 10th anniversary.

The Bellagio fountains have the same level of picture-worthiness as the Flatiron Building.

I created a number of travel detritus still-life photos. They are one of my favorite ways to create memories of our trips that are really fun to look back on.

Still trying to be a little bit of a photographer, and then being surprised and mildly annoyed when my subject turns on me and then I accidentally make a photo that is WAY better than what I intentioned. It feels like cheating.

I surprised Will with a trip to New Orleans for our birthday weekend!

Here is Will in the Napoleon House, our new favorite bar.

We got to spend a few minutes with Jason after a dinner at Sylvain, a new favorite in New Orleans. I’m going to collaborate on a New Orleans guide with William in Q1.

Back home and back to estate sailing. We ended up in a top 5 weirdest house, with an OBGYN’s office in the basement. Brian’s face says it all.

It was exciting to be home for Christmas and to be able to have Christmas Eve with Brian and David, who just recently got engaged! I love nothing more than adventuring with these 3 men, and spending a quiet Christmas Eve with them was the best. We ate some delicious Honeybaked Ham and extravagant side dishes, played Bucket of Doom, and exchanged gifts. It was relaxed and amazing.  (The previous link is an affiliate link, which means I receive a small commission if you make a purchase using this link.)

I think that is all for the recap. I am wishing you all the best for 2017.

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